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First, Do No Harm: Tips for Keeping COVID-19 Out of Your Practice thumbnail
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Video | June 3, 2020

First, Do No Harm: Tips for Keeping COVID-19 Out of Your Practice

Screen patients over the phone to make sure they don’t have any COVID-19 symptoms and have not been contact with COVID-19 patients, suggests...

Mara Shorr, BS, CAC II-XIII
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Video | June 3, 2020

Getting Back to Business after COVID-19

Start re-booking by returning all of the messages your practice received from patients while your office was closed due to COVID-19 and get them...

Mara Shorr, BS, CAC II-XIII
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Video | June 3, 2020

Welcome Back!

Celebrate your post COVID-19 reopening by decorating your office with “Welcome Back” signs and share images of the décor on social...

Mara Shorr, BS, CAC II-XIII
Perfecting the Art of Virtual Consults thumbnail
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Video | June 3, 2020

Perfecting the Art of Virtual Consults

Virtual consults will play an important role in screening and educating patients even after the COVID-19 public health emergency ends. Mara Shorr,...

Mara Shorr, BS, CAC II-XIII
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Video | May 12, 2020

Practical Tips on Reopening Your Med Spa

Communicating with patients about enhanced safety protocols is crucial when it comes to reopening your medspa in the era of COVID-19, says Mara Shorr...

Mara Shorr, BS, CAC II-XIII
How COVID-19 Has Changed the Talent Pool for the Aesthetic Space thumbnail
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Video | May 6, 2020

How COVID-19 Has Changed the Talent Pool for the Aesthetic Space

The high rate of COVID-19 furloughs and layoffs means that there will be an abundance of great talent for hire at all levels when practices start to...

Mara Shorr, BS, CAC II-XIII; and Chuck Adams
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Three Ways | March/April 2020
COVID-19 and Your Practice: A Special Report Wendy Lewis; David Evans, PhD, MBA; Mara Shorr, BS, CAC XIV; and Jay A. Shorr, BA, MBM-C, CAC XIV
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Three Ways | January/February 2020
2020 Predictions: How Can You Make The Most Of Trends? Wendy Lewis; David Evans, PhD, MBA; Mara Shorr, BS, CAC XIV; and Jay A. Shorr, BA, MBM-C, CAC XIV
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Three Ways | November/December 2019
Practice Resolutions: Where Should You Place Focus In The New Year? New Year’s resolutions for your practice from the pros. Wendy Lewis; David Evans, PhD, MBA; Mara Shorr, BS, CAC XIV; and Jay A. Shorr, BA, MBM-C, CAC XIV
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Three Ways | September/October 2019
I Think I Want to Buy a New Device. What Should I Do to Prepare? Wendy Lewis; Mara Shorr, BS, CAC XIV; Jay A. Shorr, BA, MBM-C, CAC XIV; and David Evans, PhD, MBA
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Three Ways | July/August 2019
Three Ways: Summer Slumps: How Can You Sail Through? If business is lagging during the dog days, here's advice on making the most of the open time. With Wendy Lewis; David Evans, PhD, MBA; Mara L. Shorr, BS, CAC XIV and Jay A. Shorr, BA, MBM-C, CAC XIV
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Three Ways | May/June 2019
Three Ways: Referral Recon: What Should I Do If a Major Referral Site Gets Hit? The digital realm is always in flux. Here's how to stay ahead of changes you may never even anticipate. With Wendy Lewis; David Evans, PhD, MBA; Mara L. Shorr, BS, CAC XIV; AND Jay A. Shorr, BA, MBM-C, CAC XIV
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Three Ways | March/April 2019
When Bad Advice Happens to Good Practices: Can You Fix It? Marketing pros weigh in on the worst practice management advice someone ever gave a client. With Wendy Lewis; David Evans, PhD, MBA; Mara L. Shorr, BS, CAC XIV and Jay A. Shorr, BA, MBM-C, CAC XIV
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Three Ways | January/February 2019
Three Ways: Building a Brand: What are the Most important components? Expert tips for cultivating and growing a brand for your aesthetic practice. With Wendy Lewis; Mara L. Shorr, BS, CAC XIV and Jay A. Shorr, BA, MBM-C, CAC XIV; Ran Berkman
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November/December 2018
What to Look Out For When Signing Contracts Navigate hidden clauses in your contracts to avoid long-term constraints. Mara Shorr, BS, CAC XIV, and Jay A. Shorr, BA, MBM-C, CAC XIV
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Three Ways | November/December 2018
Three Ways: New Year, New Profit Margins How can you up your game in 2019? With Wendy Lewis; Mara L. Shorr, BS, CAC XIV and Jay A. Shorr, BA, MBM-C, CAC XIV; David Evans, PhD, MBA
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September/October 2018
Cutting Edge Marketing for Surgical Procedures How to promote tried-and-true surgical procedures in the era of little-to-no-downtime. Jay A. Shorr, BA, MBM-C, CAC XIV, and Mara Shorr, BS, CAC XIV
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Three Ways | September/October 2018
Three Ways: Chatting About Chatbots: Are They a Necessity? Do chatbots make sense for your website? With Wendy Lewis; Mara L. Shorr, BS, CAC II- IX and Jay A. Shorr, BA, MBM-C, CAC I-IX; David Evans, PhD, MBA
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Three Ways | July/August 2018
Three Ways: Waste Not, Want Not: Where Do Practices Waste the Most Money? Everyone likes “found money”! Modern Aesthetics® marketing pros share their biggest pet peeves about how aesthetic practices waste money and give tips on ways to boost the bottom line. Wendy Lewis; Mara L. Shorr, BS, CAC II- IX and Jay A. Shorr, BA, MBM-C, CAC I-IX; David Evans, PhD, MBA
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Three Ways | May/June 2018
You Think You Want To Blog. So What Do You Do? To blog or not to blog, that is one of the questions. And if you do blog, how often should you post? What topics are appropriate fodder for an aesthetic practice? And, importantly, how will all of this hard work help you book procedures and grow your brand? Oh, and one more thing: what is a vlog? Our practice marketing experts respond and share best practices. David Evans, PhD, MBA; Wendy Lewis; Mara L. Shorr, BS, CAC II- IX AND Jay A. Shorr, BA, MBM-C, CAC I-IX

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