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Three Ways Department Icon MA
Three Ways | November/December 2019
Practice Resolutions: Where Should You Place Focus In The New Year? New Year’s resolutions for your practice from the pros. Wendy Lewis; David Evans, PhD, MBA; Mara Shorr, BS, CAC XIV; and Jay A. Shorr, BA, MBM-C, CAC XIV
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Three Ways | September/October 2019
I Think I Want to Buy a New Device. What Should I Do to Prepare? Wendy Lewis; Mara Shorr, BS, CAC XIV; Jay A. Shorr, BA, MBM-C, CAC XIV; and David Evans, PhD, MBA
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Three Ways | July/August 2019
Three Ways: Summer Slumps: How Can You Sail Through? If business is lagging during the dog days, here's advice on making the most of the open time. With Wendy Lewis; David Evans, PhD, MBA; Mara L. Shorr, BS, CAC XIV and Jay A. Shorr, BA, MBM-C, CAC XIV
“Turn-Key” Hair Restoration Requires Caution: The Specialist's Perspective image
Feature | July/August 2019
“Turn-Key” Hair Restoration Requires Caution: The Specialist's Perspective Surgeons must protect their role and establish their expertise now and for the future. Jeffrey Epstein, MD, FACS, FISHRS
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Three Ways | May/June 2019
Three Ways: Referral Recon: What Should I Do If a Major Referral Site Gets Hit? The digital realm is always in flux. Here's how to stay ahead of changes you may never even anticipate. With Wendy Lewis; David Evans, PhD, MBA; Mara L. Shorr, BS, CAC XIV; AND Jay A. Shorr, BA, MBM-C, CAC XIV
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Three Ways | March/April 2019
When Bad Advice Happens to Good Practices: Can You Fix It? Marketing pros weigh in on the worst practice management advice someone ever gave a client. With Wendy Lewis; David Evans, PhD, MBA; Mara L. Shorr, BS, CAC XIV and Jay A. Shorr, BA, MBM-C, CAC XIV
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Three Ways | January/February 2019
Three Ways: Building a Brand: What are the Most important components? Expert tips for cultivating and growing a brand for your aesthetic practice. With Wendy Lewis; Mara L. Shorr, BS, CAC XIV and Jay A. Shorr, BA, MBM-C, CAC XIV; Ran Berkman
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November/December 2018
What to Look Out For When Signing Contracts Navigate hidden clauses in your contracts to avoid long-term constraints. Mara Shorr, BS, CAC XIV; and Jay A. Shorr, BA, MBM-C, CAC XIV
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Three Ways | November/December 2018
Three Ways: New Year, New Profit Margins How can you up your game in 2019? With Wendy Lewis; Mara L. Shorr, BS, CAC XIV and Jay A. Shorr, BA, MBM-C, CAC XIV; David Evans, PhD, MBA
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Business Advisor | November/December 2018
Business Advisor: Create a Positive Culture for Staff How to establish a healthy practice environment that satisfies staff. Davis Johnson
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October 25, 2018

Galderma's ASPIRE Rewards Program Hits the Million Member Mark
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September/October 2018
Cutting Edge Marketing for Surgical Procedures How to promote tried-and-true surgical procedures in the era of little-to-no-downtime. Jay A. Shorr, BA, MBM-C, CAC XIV; and Mara Shorr, BS, CAC XIV
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Three Ways | September/October 2018
Three Ways: Chatting About Chatbots: Are They a Necessity? Do chatbots make sense for your website? With Wendy Lewis; Mara L. Shorr, BS, CAC II- IX and Jay A. Shorr, BA, MBM-C, CAC I-IX; David Evans, PhD, MBA
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September/October 2018
Lip Lifts: Rethinking the Role for this Important Procedure Often overlooked, surgical lip lifts provide an important benefit in achieving optimal facial aesthetics. Joe Niamtu III, DMD, FAAC
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Three Ways | July/August 2018
Three Ways: Waste Not, Want Not: Where Do Practices Waste the Most Money? Everyone likes “found money”! Modern Aesthetics® marketing pros share their biggest pet peeves about how aesthetic practices waste money and give tips on ways to boost the bottom line. Wendy Lewis; Mara L. Shorr, BS, CAC II- IX and Jay A. Shorr, BA, MBM-C, CAC I-IX; David Evans, PhD, MBA
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Sponsored by SkinCeuticals

May/June 2018 Insert
Enhancing Procedural Outcomes With Integrated Skin Care
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Three Ways | May/June 2018
You Think You Want To Blog. So What Do You Do? To blog or not to blog, that is one of the questions. And if you do blog, how often should you post? What topics are appropriate fodder for an aesthetic practice? And, importantly, how will all of this hard work help you book procedures and grow your brand? Oh, and one more thing: what is a vlog? Our practice marketing experts respond and share best practices. David Evans, PhD, MBA; Wendy Lewis; Mara L. Shorr, BS, CAC II- IX AND Jay A. Shorr, BA, MBM-C, CAC I-IX
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Virtual Voice | May/June 2018
Time Hacks: Learnings from Two Decades in the Tech Start-up World Tom Seery
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May/June 2018
Six Shorr-Fire Ways to Save (and Make) Money For Your Practice Mara Shorr, BS, CAC XIV; and Jay A. Shorr, BA, MBM-C, CAC XIV
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Supported by Restoration Robotics

March/April 2018 Insert
Robotic Hair Restoration & Male Aesthetic Market Opportunities Mark A. Bishara, MD, FISHRS

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