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Three Ways Department Icon MA
Three Ways | July/August 2019
Three Ways: Summer Slumps: How Can You Sail Through? If business is lagging during the dog days, here's advice on making the most of the open time. With Wendy Lewis; David Evans, PhD, MBA; Mara L. Shorr, BS, CAC XIV and Jay A. Shorr, BA, MBM-C, CAC XIV
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Three Ways | May/June 2019
Three Ways: Referral Recon: What Should I Do If a Major Referral Site Gets Hit? The digital realm is always in flux. Here's how to stay ahead of changes you may never even anticipate. With Wendy Lewis; David Evans, PhD, MBA; Mara L. Shorr, BS, CAC XIV; AND Jay A. Shorr, BA, MBM-C, CAC XIV
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Three Ways | March/April 2019
When Bad Advice Happens to Good Practices: Can You Fix It? Marketing pros weigh in on the worst practice management advice someone ever gave a client. With Wendy Lewis; David Evans, PhD, MBA; Mara L. Shorr, BS, CAC XIV and Jay A. Shorr, BA, MBM-C, CAC XIV
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Three Ways | January/February 2019
Three Ways: Building a Brand: What are the Most important components? Expert tips for cultivating and growing a brand for your aesthetic practice. With Wendy Lewis; Mara L. Shorr, BS, CAC XIV and Jay A. Shorr, BA, MBM-C, CAC XIV; Ran Berkman
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November/December 2018
What to Look Out For When Signing Contracts Navigate hidden clauses in your contracts to avoid long-term constraints. Mara Shorr, BS, CAC XIV; and Jay A. Shorr, BA, MBM-C, CAC XIV
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Three Ways | November/December 2018
Three Ways: New Year, New Profit Margins How can you up your game in 2019? With Wendy Lewis; Mara L. Shorr, BS, CAC XIV and Jay A. Shorr, BA, MBM-C, CAC XIV; David Evans, PhD, MBA
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September/October 2018
Cutting Edge Marketing for Surgical Procedures How to promote tried-and-true surgical procedures in the era of little-to-no-downtime. Jay A. Shorr, BA, MBM-C, CAC XIV; and Mara Shorr, BS, CAC XIV
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Three Ways | September/October 2018
Three Ways: Chatting About Chatbots: Are They a Necessity? Do chatbots make sense for your website? With Wendy Lewis; Mara L. Shorr, BS, CAC II- IX and Jay A. Shorr, BA, MBM-C, CAC I-IX; David Evans, PhD, MBA
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Three Ways | July/August 2018
Three Ways: Waste Not, Want Not: Where Do Practices Waste the Most Money? Everyone likes “found money”! Modern Aesthetics® marketing pros share their biggest pet peeves about how aesthetic practices waste money and give tips on ways to boost the bottom line. Wendy Lewis; Mara L. Shorr, BS, CAC II- IX and Jay A. Shorr, BA, MBM-C, CAC I-IX; David Evans, PhD, MBA
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Three Ways | May/June 2018
You Think You Want To Blog. So What Do You Do? To blog or not to blog, that is one of the questions. And if you do blog, how often should you post? What topics are appropriate fodder for an aesthetic practice? And, importantly, how will all of this hard work help you book procedures and grow your brand? Oh, and one more thing: what is a vlog? Our practice marketing experts respond and share best practices. David Evans, PhD, MBA; Wendy Lewis; Mara L. Shorr, BS, CAC II- IX AND Jay A. Shorr, BA, MBM-C, CAC I-IX
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May/June 2018
Six Shorr-Fire Ways to Save (and Make) Money For Your Practice Mara Shorr, BS, CAC XIV; and Jay A. Shorr, BA, MBM-C, CAC XIV
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Three Ways | March/April 2018
You Got Hit with a Slew of Really Bad Reviews... What Now? Bad reviews happen to good doctors. Our experts share tips on how to rise above. David Evans, PhD, MBA; Wendy Lewis; Mara L. Shorr, BS, CAC II- IX and Jay A. Shorr, BA, MBM-C, CAC I-IX
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Three Ways | January/February 2018
How Would You Spend $10,000 on Patient Accrual? You have $10,000 to spend for patient accrual in Q1 2018. How do you spend it and why? David Evans, PhD, MBA; Wendy Lewis; Mara L. Shorr, BS, CAC II- IX and Jay A. Shorr, BA, MBM-C, CAC I-IX
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To Be Shorr | November/December 2017
Exit Stage Left Five smart steps for cultivating a hiccup-free exit strategy. Mara L. Shorr, BS, CAC II- IX and Jay A. Shorr, BA, MBM-C, CAC I-IX
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To Be Shorr | September/October 2017
Decisions, Decisions. Does Your Next Big Purchase Make Sense and Cents? Mara L. Shorr, BS, CAC II- IX and Jay A. Shorr, BA, MBM-C, CAC I-IX
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To Be Shorr | July/August 2017
Let's Negotiate! Shorr-fire tips for getting the best deal on your next device. Mara L. Shorr, BS, CAC II- IX and Jay A. Shorr, BA, MBM-C, CAC I-IX
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To Be Shorr | May/June 2017
2017 Technology Update The practice management tools your practice needs now. Mara L. Shorr, BS, CAC II- IX and Jay A. Shorr, BA, MBM-C, CAC I-IX
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Practice Fundamentals | March/April 2017
Male Order Business Answered: Your top four questions on accruing and retaining male aesthetic patients. Mara L. Shorr, BS, CAC II- IX and Jay A. Shorr, BA, MBM-C, CAC I-IX
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Practice Fundamentals | January/February 2017
Out with the Old, In With the New Here's to a profitable 2017. Mara L. Shorr, BS, CAC II- IX and Jay A. Shorr, BA, MBM-C, CAC I-IX
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Practice Fundamentals | November/December 2016
Are You A Santa Or A Scrooge? Read this before you give annual raises and holiday bonuses. Mara L. Shorr, BS, CAC II- IX and Jay A. Shorr, BA, MBM-C, CAC I-IX

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