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Three Ways | May/June 2019
Three Ways: Referral Recon: What Should I Do If a Major Referral Site Gets Hit? The digital realm is always in flux. Here's how to stay ahead of changes you may never even anticipate. With Wendy Lewis; David Evans, PhD, MBA; Mara L. Shorr, BS, CAC XIV; AND Jay A. Shorr, BA, MBM-C, CAC XIV
Three Ways | July/August 2018
Three Ways: Waste Not, Want Not: Where Do Practices Waste the Most Money? Everyone likes “found money”! Modern Aesthetics® marketing pros share their biggest pet peeves about how aesthetic practices waste money and give tips on ways to boost the bottom line. Wendy Lewis; Mara L. Shorr, BS, CAC II- IX and Jay A. Shorr, BA, MBM-C, CAC I-IX; David Evans, PhD, MBA
Three Ways | May/June 2018
You Think You Want To Blog. So What Do You Do? To blog or not to blog, that is one of the questions. And if you do blog, how often should you post? What topics are appropriate fodder for an aesthetic practice? And, importantly, how will all of this hard work help you book procedures and grow your brand? Oh, and one more thing: what is a vlog? Our practice marketing experts respond and share best practices. DAVID EVANS, PHD, MBA; WENDY LEWIS; MARA L. SHORR, BS, CAC II- IX AND JAY A. SHORR, BA, MBM-C, CAC I-IX
January/February 2018
RIP Net Neutrality? Net neutrality takes a hit. Will your website survive? David Evans, MBA, PhDVIEW MORE