TIPS FOR WISE INVESTING IN YOUR PRACTICE

Experts tell Modern Aesthetics^® that some of the best investments are in practice marketing and promotion. Visit ModernAesthetics.tv to hear advice about marketing the right way, as well as other ways to invest in your practice.

INVEST IN INTERNAL MARKETING

“I really believe that practices should advertise…It depends on where they are in the lifetime of the practice…I think your best well-spent dollars for advertising fall into the category of internal marketing. And I include the website as internal marketing, as well; So making sure your SEO is good to go. Make sure your website is relevant. Are there good links to social media? And also look at the print materials in your practice, as well.”

—Page Piland | Medical Practice Consultant

MAKE DIRECT MAIL SUCCESSFUL

“Direct mail has always been a go-to for me. I firmly believe in it, even as we are in a digital age…We created the TOIB formula. That stands for Teaser, Offer, Immediacy, and Brand…Make sure that the direct mail piece really truly reflects your brand and has all of your contact information very clearly over it.”

—Tracy Drumm, MBA | Author, Drive

WITH EHRS, DON'T FALL INTO THE SUNK COST FALLACY

“When you've already spent money on something and it may not be working well for you, it's human nature to keep putting good money after bad, because you want to get a return on that investment. And I think that viewing [EHRs] as an investment—while it may be a good way to think about it—is maybe not accurate, because if you continue to pay fees to a company that's not meeting your needs with a product because you're afraid of making a change, then you're throwing good money after bad.”

—Tim A. Sayed, MD, MBA, FACS | Aventura/Boca Raton, FL | Executive Committee, HIMSS EHR Association

MAKE PATIENT PORTALS WORK FOR YOU

“Patient portals are important today and will become even more important as time moves forward. They're a great way to get patients more involved and streamline your process… I encourage all practices to use their Electronic Health Record systems with the patient portal.”

—Michael J. Sacopulos, JD | Founder and President of Medical Risk Institute