Women In Aesthetics: Lana Kerr,CEO, Lumisque Skincare

Lana Kerr was an influencer in the health and wellness category before it was ever trending. With two decades of experience as a wellness coach, public speaker, business owner, and bestselling author, she studied at the Global College of Natural Medicine and holds a certification in Subconscious Restructuring.

Lana’s personal experience maintaining a healthy, low-fat lifestyle led her to found “Your Fat Loss Coach,” which has helped thousands unlock their best selves. As her passion for wellness expanded, she founded Lumisque Skincare to market carboxytherapy through the CO2Lift product range.

Carboxytherapy uses CO₂ to hydrate and re-oxygenate the skin, creating lift and rejuvenation. The technology allows a natural method of vaginal rejuvenation carboxytherapy; regeneration of vaginal cells leads to increased sensitivity, lubrication, and laxity.

Despite her busy schedule, Lana always sets aside time for family bonding and prioritizes the life-work balance that facilitates health and wellness.

WL: Who were some of your mentors throughout your career?

Lana: I need to credit my parents, whose example inspired me to be an out-of-the-box thinker. They were hard working and lived by the philosophy that anything worth doing was worth doing well. They taught me the value of building strong relationships and being true to who they are. This has served me in every business venture I have been in.

When I think of a strong woman who has constantly reinvented herself, my friend Beverly Johnson, the supermodel, comes to mind. We met years ago through my weight loss company and became close. What impressed me about her was her humility, accomplishments, and desire to connect others. Her spirit and energy motivated me to see that anything can be attainable if you put your mind, heart, and soul into it.

Most importantly, my husband Terry keeps me motivated through his own work ethic and perseverance. He calculates the course and follows through. This has been the case with our marriage for 25 years, as well as in our businesses that we have created and managed together.

WL: How did you get started in the aesthetic field?

Lana: I have always had a passion for health and beauty. My franchise of weight loss clinics focused on treating the root cause of the inability to lose weight using Human Chorionic Gonadotropin, as well as utilizing subconscious restructuring to change emotional state to affect permanent change. I was fascinated that when a person achieved their ideal weight, they started improving in all areas of their lives. They started taking better care of themselves and were interested in other services to enhance their beauty journey.

This segued into opening a medical spa. My focus turned to making our spa distinctive, just as our fat loss program’s success was attributed to its uniquely effective program and results.

My husband and I searched for technologies in skincare that were new and exciting, and discovered injectable carboxytherapy. After extensive research, we discovered a team of scientists in Japan who patented a delivery system for delivering CO₂ through the skin.

We partnered with them to create CO2Lift Carboxy Gel, a powerful skin regenerator. It is easy to apply at home, with no downtime, and delivers results. Consumers are looking for biostimulators. They want easy, no down-time solutions so we knew this would transform the aesthetics industry. Through my own challenges with intimate health, I discovered that the CO2Lift technology could quickly regenerate vaginal tissue. After doing clinical studies for safety and efficacy using questionnaires and biopsies, we were excited to launch the CO2LiftV Carboxy Vaginal Kit. This has helped thousands of women regain and maintain youthful functionality as well as a youthful appearance of vaginal tissue.

WL: What advice do you have for rising stars in the industry?

Lana: Creation begins in the mind, so plan out what you want and then go after it with passion and creativity. Be authentic and always present. Take care of yourself emotionally, mentally, physically, and spiritually.

Collaboration and win/win relationships are paramount. Being self-funded, I needed to leverage partnerships to be able to grow.

I look for talent who have expertise separate from mine. I have been blessed to find amazing individuals who have contributed to our success.

I have really learned the importance of listening to others, but at the same time following my gut.

WL: How would your colleagues describe your management style?

Lana: I hope that my colleagues see my style as solution oriented. I believe there are no problems, only challenges, which can be overcome.

I think my team sees me as open to ideas and feedback, and that I always seek to empower those I lead.

WL: Name a quote or quotes that best describe your philosophy?

Lana: These are two I think define my style:

“Don’t adapt to the energy in the room, influence the energy in the room.”

“No one is you; and that is your superpower!”