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MATV Videos

The Name Game: Heideas on Private Labeling and the Marketing of Procedures thumbnail
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The Name Game: Heideas on Private Labeling and the Marketing of Procedures

Series: Heideas for Aesthetic Practices | October 3, 2019

Heidi Waldorf, MD understands the business side of aesthetics and the importance of finding clever ways to market procedures and products to patients. But although putting your name on a product or combination product is OK, she says it’s important not to cross the line and promote it is as if you created the product, procedure, or combination treatment. Watch the latest Heideas for Dr. Waldorf’s advice.

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MATV News: Vansanity Offers Shared Aesthetic Office Space; Juvéderm Voluma Update; Telemedicine in Plastic Surgery, More

Series: MATV News | September 30, 2019

Vansanity offers shared office space for aesthetic providers, Juvéderm Voluma now approved for cheek augmentation in the mid-face with cannula, recent study assesses benefits of telemedicine in plastic surgery follow-up care; and Viola Davis signs on as spokesperson for L'Oreal Paris. Plus, is it time to rethink your social media policy?

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Aesthetics Insider: Alma's Keith Adams

Series: Aesthetics Insider | September 24, 2019

With recent investment in the company and the launch of a new technology, Beautifill, Alma Lasers looks to expand its role in the US aesthetics marketplace. Keith Adams, VP of Sales and Marketing, shares the inside scoop with host Steven Dayan, MD.

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Cents and Sensibilities

Series: Ground Up NYC | September 17, 2019

Choosing a place that fits the style of your practice and acquiring the money to fund it can be a challenge. Melissa Kanchanapoomi Levin, MD talks about why and how she chose her office location and discusses loan options. Watch the NYC loft space take shape.

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Device Talk: Procedures That Lead in Patient Satisfaction

Series: Device Talk | July 11, 2019

What do aesthetic patients want? Notable results with limited downtime. Mathew Avram, MD and Jeremy Green, MD discuss the must-have treatments and devices that lay the groundwork for patient satisfaction and practice success.

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