The Beauty Health Company Introduces HydraFacial Syndeo Delivery System
The Beauty Health Company is rolling out the HydraFacial Syndeo, a digital device that aims to enhance the consumer and provider experience.
“As a category creator, we deliver beauty health experiences every day that re-invent our consumer’s relationship with their skin, and we’re thrilled to be launching our next-generation HydraFacial delivery system. Syndeo positions us to lead in the beauty health market, by applying technology and data to maximize our customer experience,” says Andrew Stanleick, President and CEO of BeautyHealth, in a news release. “Meaning ‘connected’ in Greek, Syndeo is a milestone for us in connecting our community of consumers and providers, offering a new level of data and insights on preferences and trends for the ultimate personalized experience.”
Built with cloud-based software, the upgraded delivery system blends the HydraFacial core treatment with digital capabilities to supply the Company and providers with key learnings and insights. The data retrieval enables the Company to better analyze consumer behavior and aid providers in understanding their clients’ needs. With this data, providers can see consumer history and preferences, allowing them to offer targeted products and experiences personalized to a consumer’s needs. The new system also provides the capability to enhance consumer engagement through branding and gamification.
“Innovation is a key strategic pillar of our growth, and as we build the future of BeautyHealth with new products and technologies like Syndeo, we’re always listening and learning in an effort to strengthen our relationship with our community,” says Mr. Stanleick. “Syndeo’s connectivity leverages personalized targeting, with the goal of ultimately driving increased consumer activation and deepening involvement and trust in the BeautyHealth community.”
The new device was jointly created with Whipsaw, a product design and experience innovation company, and Omnica Corporation, a medical device development firm. Importantly, the new delivery system integrates with a custom LightStim Elipsa LED light therapy device, allowing for professional strength therapeutic light energy in an efficient, hands-free application to give a/estheticians freedom to perform other services during use. It can be used seamlessly with HydraFacial Syndeo or on its own.