Signature Facial Experience from Luxury Australian Beauty Brand Now Available in NYC

08/02/2024

A popular signature facial experience from the Australian luxury beauty brand RATIONALE is now available in New York City. The company launched the RATIONALE Residency at the Equinox Hotel, and private in-home appointments by request, on August 1. 

Rationale is known for its luxurious, high-performance facials that they say offers clients an unparalleled skincare experience.

Los Angeles residents who have interest in the customized facial experience can book private in-house appointments by request. 

Clients will be in the expert care of principal facialist Katie Matten while enjoying a facial treatment designed to create skin luminosity and absolute radiance. 

Matten brings over 18 years of expertise in advanced facial treatments. RATIONALE says her meticulous approach combines traditional methods with cutting-edge innovations, attracting a prestigious clientele, including high-profile celebrities and tastemakers. 

“My focus is always on enhancing skin radiance, boosting hydration, and repairing the skin barrier,” Matten said. “I love infusing potent vitamins and antioxidants into the skin, like Glutathione and Vitamin C, which gives my clients glass-like skin.”

The signature facial experience costs $550 for 120 minutes or $720 for 120 minutes, and the in-house private facial experience costs $900 for 120 minutes. 

RATIONALE plans to make the signature facials available in Miami, Dallas, and Chicago by early 2025. 

A press release explains why RATIONALE Residency stands out compared to other luxury brands: 

  • Personalized Luxury: Each treatment is tailored to individual skin needs, ensuring optimal results. 
  • Advanced Techniques: From resurfacing peels to lymphatic drainage massages, every step is designed to rejuvenate and define. 
  • Innovative Technology Incorporating Cryotherapy, Ultrasonic Technology, and LED Light Therapy, the facials deeply hydrate and visibly brighten the skin.
  • Complete Experience: The treatment concludes with a nourishing hand and arm massage, enhancing overall relaxation and skin radiance.
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