Natrelle Unveils New "For Every BODY" Campaign

Allergan Aesthetics’ is launching  "For Every BODY," a new Natrelle campaign that showcases how the Natrelle breast implant portfolio can provide a customized look for every body.

"Our market research shows how important it is to consumers for breast implant brands to showcase a wide range of real, authentic women in marketing efforts,*" says Carrie Strom, President, Global Allergan Aesthetics and Senior Vice President, AbbVie, in a news release. "The decision to get breast surgery is a personal choice, and we are excited to share our evolved visual identity that further celebrates the uniqueness of every woman."

During market research, consumers who have undergone breast augmentation surgery and those considering a breast augmentation cited the importance of seeing candid images of women engaging in various activities. Additionally, consumers stated they needed to see women with breast implants modeling various fashions, helping to demonstrate what day-to-day life with breast implants can look like.

This new campaign, once fully launched, will help anyone interested in learning more about breast implants better understand what real outcomes may look like.

Natrelle offers five profiles of smooth breast implants, from minimal to maximum fullness, and three different gummy gels for different levels of softness.  Gummy describes the consistency of the silicone gel in Natrelle INSPIRA Breast Implants. Each type of implant in the Natrelle INSPIRA Collection has a different level of cohesivity.

"Every day in my practice, I see a wide range of women who are considering breast surgery for a variety of reasons," shares Camille G. Cash, MD, a Houston-based plastic surgeon. "I am glad that Natrelle®is taking this first step to help show the world how incredible these women are. As their surgeon, I develop a close relationship with them, and hope that the Natrelle 'For Every BODY' campaign will help more women better understand the options available to them, making it easier for them to make an informed decision as part of the consultation."

To learn more visit natrelle.com or @Natrelle on YouTube, and follow along at Instagram @NatrelleBreastAugmentation, @NatrelleBreastReconstruction, and #ForEveryBODY.