Merz Aesthetics Releases Findings of Inaugural Global Study Connecting Aesthetics and Self-Affirmation
Merz Aesthetics launched its inaugural global study in Paris on Wednesday ahead of IMCAS World Congress. The Pillars of Confidence: Global Insights on Aesthetics and Self-Affirmation study, with research support from Ipsos, explores the role confidence plays in daily life and overall well-being, as well as the connection between our internal selves and outward expression, according to a press release.
“Since becoming a standalone global business nearly five years ago, Merz Aesthetics has been committed to our purpose of fueling confidence by helping people look better, feel better, and live better," Merz Aesthetics CEO Bob Rhatigan said. “We believe in the importance of feeling confident and what makes you feel like the best version of yourself – however you define it. Our Pillars of Confidence research shows what we anecdotally knew to be true – that aesthetic treatments appear to do more than just enhance our appearance; they can help people feel empowered and support their self-confidence journey.”
The company surveyed 15,000 adults between the ages of 21 and 75 from around the world who have had aesthetic treatment in the past or are open to having one soon as part of its “Confidence to Be” platform. The Pillars of Confidence study revealed that a global majority of study participants have a strong sense of self-confidence.
According to a press release, 72% agreed with the statement, “I am confident in who I am.”
The findings of the Pillars of Confidence study also link external appearance to internal self-concept. When it comes to aesthetic treatments specifically, 73% of respondents reported saying they feel “empowered” after having an aesthetic treatment, 69% seek aesthetic treatments to reflect how they feel inside and 72% said that aesthetic treatments impact how they view themselves.
“The Pillars of Confidence data shows how aesthetic treatments enable patients to take an active role in aligning their self-perception with their outward appearance,” said Dr. Shannon Humphrey, medical director at Humphrey & Beleznay Cosmetic Dermatology and clinical associate professor at the University of British Columbia. “As a physician, I see this impact everyday. These insights can help us better understand and support our patients as they work towards personal empowerment, which ultimately enhances the care we provide.”
Download the full report of the findings at www.merzaesthetics.com/confidence.