Men’s skincare market expected to grow by more than $6B 

Skincare products targeted for men are generating massive attention and new market research estimates the market will grow by more than $6 billion over the next four years. 

Technavio reports a CAGR of about 7.19% from 2024 to 2028.

Industry leaders are catering to the desire to have a healthy, youthful-looking skin. 

The global health and wellness trend is a driving source in the surge in demand for organic and green products within the skincare market. It’s opened the doors for manufacturers to create skincare lines with about 95% naturally sourced ingredients.

An increased awareness for self-grooming tied to masculinity also contributes to the boom in business. Men are turning to cutting-edge ingredients and procedures such as exfoliation, use of emollients, and application of filler and botulinum toxins.