IT Cosmetics Launches Confidence at Work Initiative
IT Cosmetics is launching Confidence at Work, an initiative that aims to bring awareness to the confidence crisis affecting women at work.
The Founder of The American Confidence Institute, Alyssa Dver, will serve as the brand's official Confidence Educator.
As part of the toolkit available at https://www.itcosmetics.com/confidence-at-work.html, IT Cosmetics partnered with ACI to develop a library of confidence-building content. Included in the toolkit is a NEW Confidence at Work video series hosted by Dver, that will educate on the brain science around building self-confidence and debunk the myths behind having real confidence at work. Throughout each episode, women will be provided with practical tips and empowering techniques on how to build confidence at work. Additionally, a collection of articles, written by Dver, will focus on relevant themes women face while navigating the workplace and their personal ambitions. Article topics include: How to Be Confident in an Interview, The Difference Between Competence and Confidence and What Comes First – Success or Confidence?"
Next month, IT Cosmetics will launch a custom Confidence at Work Self-Assessment, powered by research and insights from The American Confidence Institute. The assessment will ask questions related to real at-work scenarios and provide a personalized report with confidence coaching commentary and confidence-building tips. The self-assessment will provide a custom analysis – versus a score – and is encouraged to be retaken after implementing practical tips and techniques, as a tool to monitor confidence levels over time.
"Confidence is not just a buzz word or empowered by someone else's experience – it's a skill anyone can learn, at any age, in any career. When someone is confident, they have real influence. They can more easily get what they want, value, and need. Authentic confidence enables authenticity, trust, and respect. That's why I believe having confidence at work is so important," says Dver in a news release. "I have spent my career helping people, including employees at the major Fortune 500 companies, learn the skill of having real confidence. Now, I am thrilled to partner with IT Cosmetics to give even more women the confidence they need to succeed at work."
"At IT Cosmetics, we believe everyone deserves to feel their most confident," says Amy Whang, US General Manager, IT Cosmetics. "That's why we're thrilled to extend our confidence-building efforts into the workplace, where so many hardworking women are struggling with confidence. Our hope is that women feel seen, heard and supported through the conversation that we are starting and will benefit from the tools and resources we are providing."
"When research from The American Confidence Institute revealed that women don't reach their confident best until they are 60 years old, we knew it was time to join forces to help shorten this process," shares Kristen Comings, SVP of Global Consumer Engagement at IT Cosmetics. "We want women to feel confident as they start, build and maintain their careers."
To further support Confidence at Work, IT Cosmetics is partnering with Kiva for the second year in a row. Kiva is an international nonprofit that works to expand financial access to help underserved communities thrive through crowdfunded microloans. Starting Wednesday June 8, 2022, IT Cosmetics is fueling women's confidence through Kiva by matching crowdfunded loans (up to $350,000) to underserved women business owners. By 2030, IT Cosmetics commits to lending over $3 million to this important cause.
Confidence at Work is a currently U.S. initiative, with plans to activate in all IT Cosmetics global markets next year. For more information about Confidence at Work, visit https://www.itcosmetics.com/confidence-at-work.html.