Elite World Group Taps Elysium Health to Develop Science-First Skincare Line
Elysium Health, Inc. is joining forces with Elite World Group to develop a line of skincare products.
Launching in spring 2022, the line is currently in development and will be sold under an independent trademark. Elite World Group's talent media network, paired with its in-house digital marketing and licensing divisions, will connect customers with the new brand, which offers a complete skincare routine rooted in scientific research.
"Discoveries in the field of longevity research are rapidly finding their way into every aspect of health and wellness, and skincare is no exception," says Elysium Health CEO Eric Marcotulli, in a news release. "More importantly, these advancements offer new approaches to longstanding problems and traditional product categories. The global skincare market is projected to reach $200B in just the next few years. Yet the industry, like many consumer-facing health categories, is a crowded space characterized by unsubstantiated claims and an emphasis on brand identity over product efficacy, which are made worse by the inaccessibility of quality formulations. Like Elysium, Elite World Group is a forward-thinking organization, and our partnership aims to address each of these points."
Elysium Health's institutional partners and investors include the University of Oxford, Yale University, and Mayo Clinic. The company is best known for its commitment to scientific rigor and novel cellular health product Basis, developed by Elysium Health chief scientist and director of the Glenn Center for Biology of Aging Research at MIT Dr. Leonard Guarente.
Following the company's expansion into bioinformatics and AI-driven health applications with the launch of its Index platform in 2019, Elysium Health's partnership with Elite World Group signals its continued growth into new areas of product development driven by research in aging.
"With the largest group of fashion, beauty, and luxury influencers in the industry, EWG understands what appeals to the highly influential young, creative, demographic," says Julia Haart, CEO and co-owner of Elite World Group. "Innovative brands from around the world come to EWG for our best-in-class brand development services, digital expertise, and, most importantly, our influential talent, whose authority and trust drive awareness and sales. When we create products, it's with the mission to improve consumers' lives with premium and innovative solutions. We're excited to collaborate on a science-first skincare line with Elysium—the leading experts in longevity research and science-backed wellness with an unmatched scientific board that includes Nobel Prize-winning scientists."