Brick House: BTL Opens First of New Body Shops

The first two BTL Body Boutiques are opening in the NoHo neighborhood of New York City and in Beverly Hills. The Manhattan location opens today, and the Beverly Hills location opens May 6.

Billed as a key access point for the medical community, the locations will act as an immersive storefront offering medical aesthetic professionals a one-stop shop, BTL says. Company representatives will be on site to provide hands-on education and training, show product demonstrations, and to sell BTL devices. 

"We always look to lead by breaking barriers and thinking out of the box, which is why we are proud to be the first aesthetics device brand to offer a space that covers every touchpoint from education to final sale," explains John Ferris, Vice President of US Marketing. "BTL Aesthetics strives to build and foster a community. For us it goes beyond the therapies we create. A brick and mortar piece was so important as it offers us more opportunities to have valuable facetime with those who are part of the larger BTL community.”

The showroom-like spaces features the brand's award-winning technologies, including Emsculpt, Emsella, Emtone, Exilis ULTRA, and the brand's latest innovation: Emsculpt NEO, which targets fat while building muscle using RF and HIFEM. 

"Having a physical location that will house product and offer training and education will be an innovative resource to the industry," says Scott Mills, Vice President of Sales at BTL. "This tool will be invaluable in continuing to deepen the relationships with our partners."