Bovine Colostrum Trend Going Viral

Is colostrum the new collagen? That is the question posed in a new Marie Claire article examining the social media trend of using bovine colostrum in the pursuit of bright skin, lustrous hair, and bloat-less midsections.

A TikTok search for “colostrum” yielded more than 19,000 posts, according to the article, and one TikTok account dedicated to the supplement has 169,000 followers.

The article quotes several medical professionals about the potential benefits but notes that further research is necessary.

“The verdict? Colostrum may just be the new collagen,” the article concludes. “It’s packed with essential vitamins and nutrients that support gut, skin, and hair health. But just like collagen, it’s essential that anyone who tries it manages their expectations with a healthy does of skepticism. A TikTok recommendation isn’t the same as research or professional medical advice.”