Allergan Aesthetics Updates Practice Loyalty Program With New Growth Benefits
Key Takeaways
- Allergan Aesthetics announced updates to its Allergan Partner Privileges (APP) customer loyalty program, including a simplified discount structure and broader product contributions toward Brand Tiers.
- The revised program provides practices with greater visibility into net pricing, APP status, and progress toward higher benefit levels.
- A new BOTOX Cosmetic Growth Benefit offers eligible customers quarterly rebates on qualifying BOTOX Cosmetic purchases when specified quarterly growth requirements are met.
Allergan Aesthetics, an AbbVie company, announced updates to its Allergan Partner Privileges (APP) customer portfolio loyalty program for aesthetics practices, with changes focused on pricing and benefit transparency as well as rewards tied to portfolio growth.
The company said the updates were developed in response to customer feedback and changes in the aesthetics market.
“The needs of today’s aesthetics practices continue to evolve, and so should the programs designed to support them,” Nicole Mowad-Nassar, senior vice president, AbbVie, and president, Global Allergan Aesthetics, said in the announcement. “Our customers told us they wanted greater simplicity, more transparency and rewards that better reflect the way they operate and grow their businesses.”
Allergan Partner Privileges Adds Simplified Pricing and Portfolio Levels
Under the revised APP structure, Allergan Aesthetics has streamlined its Brand Tiers and pricing discount structure. More products in the company’s aesthetics portfolio will contribute toward each Brand Tier, according to the announcement.
Practices will also be able to view net pricing at the time of ordering, reflecting savings associated with their APP status, and monitor their program status and progress toward upgrades in real time.
New Portfolio Levels are intended to recognize purchasing growth across the Allergan Aesthetics portfolio. Eligible purchases can contribute toward higher APP discounts, while additional benefits are available for certain customer groups, including new APP members, growing practices, and long-standing customers.
The company also introduced a BOTOX Cosmetic (onabotulinumtoxinA) Growth Benefit. Eligible practices that meet qualifying quarterly growth criteria can receive a quarterly rebate on eligible BOTOX Cosmetic purchases.
Specific discount percentages, purchasing thresholds, rebate amounts, and eligibility criteria were not provided in the supplied announcement.