Advalight to Directly Manage Its Sales Operations, Introduce New Laser

Danish laser company Advalight will directly manage its sales operations moving forward, the president of the company’s US subsidiary said on LinkedIn.

Travis Mahan, president of Advalight Corp and executive vice president of global sales for Advalight, said the move is “to better align with our fundamental principles.”

Mahan addressed concerns that he said had recently been raised by owners of the company’s ADVATx owners about the origins and future of the device in the US market.

“Advalight, a Danish company established in 2006 with its global headquarters in Ballerup, Denmark, has operated a fully integrated US subsidiary since 2015,” Mahan wrote. “This subsidiary offers comprehensive clinical training, service, and sales support.”

Mahan also said Advalight will soon introduce three new products, including the ADVAFx, a “groundbreaking hybrid ablative CO₂ fractional laser the perfectly complements the ADVATx.”

“These developments underscore our unwavering commitment to enhancing the patient journey through state-of-the-art technology and unparalleled post-sales assistance,” he said.