Actress Shay Mitchell to Serve as Global Brand Ambassador for OGX

Kenvue Inc. introduced actress and entrepreneur Shay Mitchell as the global brand ambassador for OGX®, stepping in as the face of the brand’s Fixer character in their new campaign.

"My life is busy, and my hair goes through a lot," Mitchell said in a press release. "OGX products keep my hair healthy, shiny, and protected."

The Fixer character is part of a new 360˚campaign from OGX that spotlights science-backed solutions for real hair damage—educating consumers on achieving effective bonding repair. The campaign, featuring Mitchell as The Fixer of the Hair Damage Unit alongside trichologist and beauty expert Abbey Yung and other influential voices, includes a new television spot and a #DamageDetected social media content series that highlights the toll of excessive heat, color, and styling damage on hair, while offering effective, affordable products for repairing, strengthening, and maintaining healthy-looking hair.

At the heart of this campaign is the OGX Bond Protein Repair line, a damage repair system that addresses the need for damage protection to strengthen hair. Formulated with a patented bond-building protein, this collection helps repair, strengthen, and protect hair from the inside out. The line includes the new OGX Bond Protein Repair 450°F Heat Protect Spray, which is a continuous, lightweight mist designed to protect against up to 450˚F heat styling with a lightweight conditioning formula that also leaves hair strong.

“We know that eight in 10 people are impacted by hair damage—it’s the reality for those who color and style their hair. It has been our mission to not only address these concerns but deliver real, effective repair solutions that lead with science,” Andrew Stanleick, President, Skin Health & Beauty, North America and EMEA at Kenvue, said in a press release. “We are thrilled to be working with Shay Mitchell as our first Global Brand Ambassador, and her influence will help us continue to transform the haircare journeys of our consumers.”

In a series of social media posts, Mitchell will spotlight some of the toughest cases of hair damage. As the resident expert in the campaign’s content, Yung will help consumers understand why damage happens and how to repair it effectively. Yung’s expertise as a trichologist ensures that Mitchell’s Fixer character gets to the root of hair damage with solutions that repair and restore hair.