AAD Selects ContextMedia:Health as Patient Education Affinity Partner

ContextMedia:Health is now an Affinity Partner with the American Academy of Dermatology (AAD).

The partnership offers ContextMedia:Health's suite of digital technology to the AAD's U.S. members at no cost.  The agreement also brings dermatologic health content from the AAD's patient education library to relevant practices within ContextMedia:Health's national network of 25,000 physician practices, hospitals and health systems.

ContextMedia:Health develops healthcare technologies to deliver better health outcomes including decision platforms such as digital anatomy boards, interactive educational tablets and mobile connectivity in consultation rooms.

This announcement marks the first nationwide point-of-care patient education partnership for the American Academy of Dermatology, and the largest dermatology partnership to date for ContextMedia:Health.

"Patients appreciate the trusted and credible health information they receive from their dermatologists during in-office counseling, and research has shown the benefits of patient education, including greater treatment compliance and overall patient satisfaction," says Rebecca C. Tung, MD, FAAD, chair of the AAD's Public Education Committee and an associate professor of dermatology at Loyola Medicine in Maywood, Ill.  "Through this partnership, the AAD will expand the reach of important skin, hair and nail health information."