Skin Care Information from Social Media: What Patients See

Do you have thoughts on the use of social media to inform consumers with accurate information on beauty supplies like Retinol? Can it be a good thing as well as a cautionary tale?

The quality and the efficacy of retinol varies significantly from one product to the next. It is complicated to use social media to inform consumers about a strong product like retinol. Overuse of this product can cause irritation, flaking and significant dryness.

How can skin care professionals use social media to educate and inform?

Skin care professionals can use social media to educate and inform with short videos on Instagram, TikTok and Facebook. When posting a short video, we need to take care that we have updated accurate information that is clearly explained to non-medical patients.

What are some best practices for answering patient/consumer questions on information they get from social media?

I explain to my patients in great detail in patient rooms all their questions. I respectfully ask several of my patients if I can post their questions without their name on my social media on the form of a video. That way, my patients are actually giving me material to use on my Instagram/TikTok.

Do you have any insight into Retinol specifically and trends in social media that bring younger patients to use these products through parents who get their information from social media?

One of the concerning trends on social media is younger patients coming into Sephora at 8, 9, or 10 years old and asking for anti-aging retinol-based products. Obviously, a 10-year-old does not need ANY anti-aging product except for sunscreen. Unfortunately, many of these children are watching videos on social media and are extremely frightened of aging. We parents and doctors should stress to them not to smoke and not to tan. In my opinion, this retinol trend in young kids can lead to extreme skin irritation.

What is a good take-home message for skin care professionals concerned about the influence social media can have on their patients and customers?

Social media can be helpful, but limited, for discussing skin care. It is important to remember that science, clinical trials, and facts are more important than influencers. Ingredients and consistency in your skin care regimen are critical. I personally recommend the assistance of a board-certified dermatologist for questions about your skin care and skin care routines.