Improve Patient Outcomes with Cosmeceuticals and Make Money While You Sleep

As young dermatologists, plastic surgeons, and oculoplastic doctors embark on their private practice journeys, they often encounter the challenge of providing an array of medical-grade cosmeceutical products to their patients while also seeking opportunities to enhance their financial health. Successful practices benefit from a comprehensive and strategic approach to addressing this challenge. RegimenPro is a unique online skincare program that offers a solution by providing a virtual store with customized and clinically proven skincare regimens, personalized consultations, marketing tools, and an on-going royalty stream back to the doctor based on their patients’ purchases. Practitioners within the United States can access this online store for all of their products.

Traditionally, practices have used in-office boutiques to sell a limited number of skincare brands. This model has significant disadvantages including high upfront costs to stock inventory, use of valuable real estate, product expirations, and a significant effort by the practice and staff. While these factors typically yield results with lower-than-expected margins, the biggest disadvantage is low patient retention for repeat purchases. Patients need to replenish their skincare products every 30 to 90 days but are unlikely to return to the office in those intervals for dermatology services. As a result, many practices have turned to e-commerce or virtual dispensing, which offers the convenience of online platforms and can be a one-stop shop for patients and the practice.

RegimenPro stands out from other skincare websites by offering a revenue-share model with no up-front or subscription fees. Unlike other sites where the money solely goes to the website owners, RegimenPro ensures that the referring dermatologist receives a percentage of the sale. That is any referring doctor gets a percentage of each sale for each cosmeceutical product sold. This makes it an invaluable opportunity for young physicians starting out in private practice as well as for established doctors to maximize their revenue.

To compete with other e-commerce sites, RegimenPro has added features such as personalized skincare consultations, product selection algorithms and even artificial intelligence for skincare assessments. These features engage patients and improve their skincare journey. Additionally, RegimenPro encourages patients to enroll in a subscription model that ensures their skincare products will arrive before they need them, thereby ensuring a continuous passive revenue stream for the office.

RegimenPro works with the dermatologists to customize skincare regimens based on their unique brand and product preferences. These show up in “Doctors Top Picks” and are also the basis for regimen recommendations from RegimenLogic. The patients’ skincare journey on RegimenPro is directed by the dermatologist’s standard of care for his or her patients’ unique skincare concerns. If not yet a skincare expert, no worries, the RegimenPro team has curated out-of-the-box regimens based on their leading-edge physician network.

RegimenPro then uses marketing and workflow tools to meet the patient where they are. Whether it’s a recommendation to take a skincare assessment, using RegimenLogic prior to their appointment or while sitting in the waiting room, or by providing a complimentary skincare consultation with one of RegimenPro’s Specialists, RegimenPro guides the patient through the skincare journey with minimal effort by the practice and its staff, without sacrificing valuable passive-revenue-making opportunities.

As dermatologists navigate the complexities of private practice, RegimenPro presents an innovative and beneficial opportunity that aligns with their goals of providing optimal outcomes for their patients while also establishing a strong financial foundation for their practice.

Disclosures: Dr. Downie is an investor in RegimenPro.