In Focus: Take the Lead

Power of Two: AMSPA, IALA To Merge

The American Med Spa Association (AmSpa) is merging with the International Aesthetic and Laser Association, Inc. (IALA).

The merger will add more than 250 members to AmSpa's 1,200-plus existing members. 

IALA's membership will transition to the AmSpa group over the next month and will receive benefits including access to their state's medical aesthetic legal summary, live and recorded business and legal webinars, member pricing on AmSpa events, and more.

Watch it Now

Leadership and Vision: Key to Practice Success

If you talk to physicians who have been in practice for a while, they will probably tell you that employee management, in some way, shape, or form, is their biggest practice management challenge. In this edition of “In the Know” with Dr. Joe Niamtu, he discusses the two most important aspects of having a great team in practice—leadership and vision.

Watch now at modernaesthetics.tv and then watch more of the series for tips on hiring.

IALA was formed in 2008 by Nicole Strothman to bring together various industry stakeholders to focus on legal changes affecting medical spas. At the time, many states and business owners were struggling with who could use certain medical devices, what level of physician supervision was necessary, and what was needed to ensure the lowest incident rates. IALA worked hand-in-hand with various interest groups, including national aesthetic chains, single operators, and healthcare professionals to pave the way for patient safety focused laws in multiple states across North America. 

“Given AmSpa's focus on compliance and the laws affecting the medical aesthetic industry, we felt combining our membership was a perfect synergy. For the last decade, IALA has been instrumental in keeping up with legislative changes, monitoring special interest groups, and spearheading government change to ensure patient safety is front and center. I feel confident that, under the AmSpa umbrella, our members will continue to receive the most up-to-date industry news in the ever-changing legal landscape that affects all med spa owners and staff,” says Ms. Strothman in a news release.

“We are excited and proud to welcome IALA into the AmSpa family. Their commitment to training, safety, and legal compliance make this trade organization a perfect fit with the American Med Spa Association,” adds AmSpa founder/director, Alex R. Thiersch, JD.

eRelevance's New Suite of Services MAy Support Lead Conversion

eRelevance Corporation has launched a suite of tech-powered services to help small- to medium-size businesses (SMBs) grow more cost-effectively. The services drive more demand, lower advertising costs, and improve lead conversion.The eRelevance suite of services:

• eRelevance Customer Engage engages customers through targeted, multi-channel campaigns that increase the lifetime value of existing customers.
• eRelevance Prospect Engage captures and quickly engages prospects with a targeted, multi-channel approach that maximizes the return on marketing spend. 
• eRelevance Connect follows up on customer and prospect responses to marketing campaigns, then connects them with scheduling resources, increasing the likelihood of conversion and minimizing lost revenue.
• eRelevance Capture captures responses from email blasting and advertising efforts, and tracks return on investment.