Man Power

MALE COSMETIC PROCEDURES ON THE RISE

Men underwent more than 1 million of the 11 million surgical and nonsurgical cosmetic procedures performed in the United States in 2013, according to statistics released earlier this year by the American Society for Aesthetic Plastic Surgery. Surgical procedures accounted for 16.5 percent of the total number of procedures and 58 percent of the total expenditures, with nonsurgical procedures making up 83.5 percent of the total number of procedures and 42 percent of total expenditures. The 1 million cosmetic procedures for men accounted for 9.4 percent of the total procedures. The number of cosmetic procedures for men has increased by more than 273 percent since 1997. The top five surgical procedures for men were: liposuction (51,736), blepharoplasty (28,204), rhinoplasty (26,825), male breast reduction (22,638), and otoplasty (15,905). The top five nonsurgical procedures for men were: botulinum toxin (384,674), hyaluronic acid (133,173), hair removal (128,292), photorejuvenation (43,427), and chemical peels (31,398).

BANANA BOAT INTRODUCES SUNSCREEN LINE JUST FOR MEN

Banana Boat launched a new line of sunscreens just for men with a marketing campaign directing men to “Defy the Sun Responsibly.” Formulated for men's unique sun care needs, Banana Boat Triple Defense sunscreens provide the heavy-duty, broad spectrum UVA/ UVB protection, while also combatting odor and hydrating skin.

The new sunscreens are available in SPF 30 and SPF 50 as a lotion and clear spray, offer broad-spectrum UVA and UVB Protection, and are water resistant for up to 80 minutes. According to the company, the sunscreens provide triple defense protection, help combat odor even while sweating, and hydrate skin and contain Aloe and Vitamin E. Other features include a contemporary, masculine scent and lightweight and even coverage

To view videos that are part of the marketing campaign, visit https://www. youtube.com/user/bananaboatbrand.

PLASTIC SURGERY PRACTICE RELEASES APP FOR MALE PATIENTS

Douglas Steinbrech, MD, FACS, a plastic and reconstructive surgeon who specializes in male aesthetics, recently released an app for Manhattan Plastic Surgery for Men in New York City. The app is designed to offer clients a onestop shop for information regarding the practice. The app, available for free on iTunes and Google Play, includes videos, news, Facebook, Twitter, Instagram, forms, and contact us information.

“Clients can gain access to specials, promotions, media, photos, and our social media through this easy to use application,” explained Dr. Douglas Steinbrech. “We care about each of our clients and hope to build stronger relationships through constant connectivity.”