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Heideas for Aesthetic Practices
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Heideas for Aesthetic Practices

The Name Game: Heideas on Private Labeling and the Marketing of Procedures

October 3, 2019

Heidi A. Waldorf, MD

Heidi Waldorf, MD understands the business side of aesthetics and the importance of finding clever ways to market procedures and products to patients. But although putting your name on a product or combination product is OK, she says it’s important not to cross the line and promote it is as if you created the product, procedure, or combination treatment. Watch the latest Heideas for Dr. Waldorf’s advice.

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