Ortho Dermatologics is staffing up its Solta Medical Business unit.

The new appointments include the following:

Liz Newman, General Manager, Solta, North America

Newman first joined Solta in January 2018 as senior director, marketing, and is now general manager, North America at Solta. Under Newman’s leadership, the North America region has made substantial progress, growing more than 25 percent in the last quarter due in part to strong customer uptake of the Thermage FLX RF system. Directly prior to Solta, Newman led the marketing at Merz for Xeomin, Earlier in her career, she was vice president, marketing at Zeltiq where she oversaw the initial launch of CoolSculpting in the United States. She also led the ideation and launch of Invisalign Teen to orthodontists in her role as general manager and senior director, marketing at Align Technology, as well as other marketing and operation leadership roles at Laserscope and Lumenis. 

David Heagy, Senior Director, Sales, Non-Surgical Products

At Solta, Heagy will be responsible for capital and consumable sales for Solta’s flagship brands, which include the Thermage RF system, Clear + Brilliant laser, and Fraxel laser. Most recently, he was the west area vice president at BTL Aesthetics responsible for the launch of the EMSCULPT device. Earlier in his career, he was the vice president, sales, for Thermi Aesthetics, as well as the vice president, sales, for Zeltiq’s Coolscupting device. Heagy has also held several other marketing and sales management roles in skincare and orthopedics. He started his aesthetic career with the launch of Thermage where he was on the sales leadership team. 

Michelle Barrineau, Executive Director, Marketing

As executive director, marketing, Barrineau will lead the development of the company’s marketing strategies and positioning for the entire aesthetics portfolio of products. Before joining the company, she led the professional relations team at Dermira in support of the company’s commercial launch initiatives. Her early career began with E&J Gallo working in sales and sales management.  She then transitioned to pharmaceutical sales where she launched several acne, atopic dermatitis and psoriasis products for Galderma and Stiefel before transitioning into marketing. Over the next 10 years, she held roles of increasing responsibility in marketing for both Stiefel, GSK and Merz.  I

Allison Calder, Brand Manager

As brand manager, Calder will support the sales and marketing efforts of the Solta Medical brand portfolio. She joins the marketing team with several years of experience in the aesthetic industry, particularly with over-the-counter and injectable products. Most recently, she supported the marketing efforts of the Mederma scar care brand and helped to develop a retail strategy that transformed the business on Amazon. While on the Mederma brand team, she also helped launch 12 new products which successfully gained both online and brick and mortar placement. Previously she was the marketing manager for Xeomin Cosmetic at Merz. 

Heagy will be based in Hermosa Beach, CA, and Newman, Barrineau, and Calder will be based in Raleigh, NC.

“We are proud to bring this strong and accomplished group of leaders together to lead our Solta Medical business in North America,” says Bill Humphries, president, Ortho Dermatologics, in a nes release. “Under Liz Panzica Newman, the general manager of Solta, I am confident that these individuals will positively contribute to our company’s growth as we continue to develop innovative treatment technologies that provide proven and effective aesthetic care options for doctors and patients.”