Kate Hudson Is Alma’s New Global Brand Ambassador

Kate Hudson is Alma Lasers’ new Global Brand Ambassador. 

Hudson is known her performances in films such as "Almost Famous," "How to Lose a Guy in 10 Days," and the 2022 Netflix show "Glass Onion: A Knives Out Mystery." 

In collaboration under the theme "Beyond The Trend," Hudson and Alma aim to showcase the empowerment of embracing natural beauty, while Alma commits to delivering safe, effective, and evidence-based solutions. The campaign highlights Alma Harmony, Soprano, Opus, and PrimeX.

Alma Harmony has 65 aesthetic indications, Soprano is a hair removal device, and PrimeX and Opus offer body contouring and skin tightening. In addition, the campaign features Alma's home-use brand, LMNT.

"Partnering with Alma feels incredibly natural because we share the same passion," says Kate Hudson in a news release. "I've personally experienced Alma's Harmony and Accent Prime treatments, and what I really like about it is that I could visually see the results on my skin. Alma's dedication to promoting aesthetic solutions that enhance natural beauty truly resonates with me. I believe in empowering individuals to embrace their uniqueness and feel confident in their own bodies, and Alma makes it happen."

Directed by film director Anthony Mandler, known for his music videos for Rihanna, Jay Z, Beyoncé, Eminem, Shakira, Taylor Swift, and Selena Gomez, the brand-new campaign guides the public on the significance of reliable aesthetic solutions versus passing trends, by featuring Hudson illustrating bizarre aesthetic trends such as using snails for skin rejuvenation or egg-based hair removal. The campaign will be showcased on social media and digital platforms throughout September.

"We are thrilled to welcome Hollywood star Kate Hudson as our new Global Brand Ambassador," says Lior Dayan, Alma CEO, in a news release. "Her remarkable talent and unwavering dedication to aesthetics, beauty, and wellness perfectly align with Alma's mission."

"Kate has captivated millions worldwide, not only through her acclaimed performances as an actress but also as an inspiring figure known for her authentic and natural beauty approach. We are truly excited to have her on-board in spreading Alma's message worldwide.”

PHOTO CAPTION: Alma's brand-new campaign featuring Hollywood superstar Kate Hudson (Credit: Alma PR)