When promoting your practice, remind potential patients about your credentials and why they must choose a doctor based on his/her training and experience and not simply the best price.
 
The American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) has issued a warning to consumers that discounted offers for cosmetic treatments could lead to horrifying outcomes. Health and safety should come first, the organization notes, urging that consumers always trust their face to a board certified facial plastic surgeon.
 
“A surgeon doing a procedure at the lowest price may not be setting the highest bar,” says Mary Lynn Moran, MD, a board-certified Facial Plastic Surgeon and president of the AAFPRS. “They could be cutting corners or lack experience.” The AAFPRS directs patients to conduct research before scheduling a procedure. Dr. Moran says consumers should make sure the surgeon they choose is "qualified, experienced, and board-certified in the procedure" they are seeking. She goes on to say that potential patients should not be afraid to ask tough background and credential questions.

Highlighting credential on your practice website and in promotions is important. Patients should also be educated that each state has a state medical board which regulates and oversees the physicians licensed in that state. The state boards are supported by the Federation of State Medical Boards to further unify and strengthen the mission of the state boards to keep patients safe.