Ali Wentworth, Laura Geller Beauty Release New Film for Annual National Mature Women's Day Campaign

Laura Geller Beauty is unveiling "The Invisible Woman,” a new film created in partnership with actress, author, and producer Ali Wentworth for their 2023 campaign for National Mature Women's Day.

The film showcases Wentworth at a crowded bar as she describes the universal experience of feeling invisible for women after 40. In several instances, she tries to engage in conversation with people around her,  but nobody seems to notice her presence, with attention either fixated on much younger or older women. 

In turn, Wentworth reminds the audience that middle-aged women are the backbone of society – they are executives, creators, moms, and more. Acknowledging the confidence that should come with age, she applies Laura Geller lipstick and goes back into the bar, and we see those who were ignoring her before, mesmerized by her presence.

"We created National Mature Women's Day to celebrate women over 40 and we are thrilled to partner with Ali who was able to bring her special brand of comedy and insightfulness to the middle-aged experience," says Laura Geller in a news release. "This holiday is very symbolic of our mission as we focus on creating a space for mature women where they are not ignored but celebrated for who they are."

"I'm excited to partner with Laura Geller Beauty, a brand that has been at the forefront of groundbreaking campaigns which make you really think about the notions of ageism," adds Wentworth. "Women over 40 are running the show every single day from homes to boardrooms and are yet often made to feel invisible in society. It's time we change that."

Over the past few years, Laura Geller has partnered with Bethenny Frankel and Paulina Porizkova to create groundbreaking campaigns and made the bold decision to exclusively feature women over 40 in all of its marketing and social media messaging.