The high-throughput, short duration, and emphasis on physical exam of some dermatology and aesthetic practices may make them vulnerable to devolving into transactional medicine. A transactional relationship is an interaction based on the exchange of goods or services. This type of relationship works well in business but is not the implicit goal of the physician-patient partnership. It is critical for physicians to reflect on their practices to avoid exclusively transactional practices.
Empathy is an important skill that improves outcomes and efficiency while reducing physician burnout and medical malpractice claims. Contrary to popular belief, empathy can be both measured and learned. Practicing empathy can combat the detrimental attributes of transactional medicine.
What is Transactional Medicine?
In the transactional interaction, the physician may view the patient as a consumer whose medical problem must be solved as quickly as possible instead of exploring appropriateness of care, patient values, and unexpressed patient needs. In this model, the physician becomes a technician or a salesperson, focusing on providing a biomedical treatment for the patient’s disease without comprehensively exploring the patient’s illness and impact on the patient’s life.
Physician-patient interactions that are especially prone to a transactional format are those where patients alone set the priorities of the medical visit and dictate the agenda and treatment and those that are repetitive, short, or where a diagnosis and treatment plan can be made often on visual inspection alone. For these reasons, certain dermatology practices may be especially vulnerable to a transactional physician-patient dynamic.
For physicians, the medical emergencies and personal crises of their patients can become commonplace. Worse, they may come to be viewed as inconveniences. Routine complaints like acne or mild eczema may be viewed as unimportant when compared to more serious pathologies. In contrast, patients may anticipate their medical appointment for months in advance; they may fear receiving a serious diagnosis or being told that there is nothing that can be done for their medical problem. Or their specific fears may be completely unique and surprising to the physician.
The prognosis of “mild” conditions does not speak to the impact of symptoms on a patient’s quality of life. Though a physician may see 50 patients per day with the same complaint, for each individual patient, the patient-physician interaction is unique and requires vulnerability, exposure, and discomfort. The case example above illustrates this.
Transactional Medicine Lacks Empathy
When the nature of the medical encounter is transactional, the physician is less likely to act empathically. The seemingly generic nature of the encounter, the speed at which it is conducted, physician performance quotas, and even the patient’s approach to the meeting can make the conditions of the transactional encounter less conducive to empathic care.
Research demonstrates that the decline in empathy or “empathy erosion” begins in medical school. One study identified a significant decline in empathy during the third year of medical school, ironically a time when the curriculum becomes more oriented toward patient-care activities where empathy is most essential.
Later, in the practice of medicine, empathy erosion can occur for a variety of reasons, including lack of time and burnout. In practice, 56 percent of physicians said they lacked the time to be empathic, and 29 percent reported burnout as the primary reason for their difficulty in being empathic. And yet, empathy is key to patient and provider wellness.1
Empathy Improves Patient, Physician, and Business Outcomes
Why is empathy so important in the patient-physician encounter? It’s better for the patient, it’s better for the physician, and it’s actually better for business. We don’t need to deny the aspects of some practices that are enterprise-focused, rather, we can be aware of them and then address how they may impact the delivery of care.
Empathy is better for the patient. With improved communication, patients who experience empathic care have better medical outcomes.2,3,4
Where the patient is treated with empathy, they are more likely to disclose all relevant information related to their condition and return for subsequent or follow up appointments.
Empathy is better for the physician. Medical professionals who communicate with empathy have higher patient satisfaction ratings.4 Communicating empathically increases clinician job satisfaction and reduces burnout.5,6 Eighty-two percent of medical malpractice claims are the result of a breakdown in communication (See empathetics.com). The likelihood of an unhappy outcome is correlated with low physician empathy.7 Empathic clinician communication improves the quality of all of their interactions with others; patients, their families, colleagues, and loved ones.8 As well, enhanced empathic care and physician well-being are highly correlated.9
Empathy is better for business. Providing empathic care does not necessarily increase cost or time with patients. In fact, empathic interactions with others can actually save time and be more effective. Client retention and word-of-mouth marketing are likely to increase as a result of empathic care. Lower physician burnout means greater productivity.
Empathy Can Be Learned and Practiced
The term “empathy” often conjures up ideas of unnecessary emotionality. Some providers may view empathy as something that happens automatically. People may believe that since empathy doesn’t happen automatically for them, they just aren’t good at it (and so why bother?). Fortunately, these views are incorrect. Social science researcher and author Karla McLaren describes six components of empathy; five of the six are intentional and can be developed:
1. Emotion Contagion: The ability to sense an emotion is occurring—or that an emotion is expected of you.
2. Empathic Accuracy: The ability to accurately identify and understand emotional states and intentions in yourself and others.
3. Emotion Regulation: The ability to understand, regulate, and work with your own emotions. Emotion regulation requires self-awareness.
4. Perspective Taking: The ability to put yourself in someone else’s shoes and sense what they might be feeling in order to understand what they might want or need.
5. Concern for Others: The ability to engage with others in a way that demonstrates your care and compassion.
6. Perceptive Engagement: The ability to make perceptive decisions and to respond or act (if necessary) in a way that is appropriate for the other person’s needs.
Empathic accuracy, emotion regulation, perspective taking, concern for others, and perceptive engagement can be learned; empathy is not whimsical, mysterious, or involuntary. This means that acting empathically can take effort, and making that effort is a choice.
In medical practice, physicians can actually choose to act empathically, although often there may be a lack of awareness that a choice has been made. Sometimes a failure to act empathically may be a result of particular unconscious biases we may have related to certain types of people. The more obvious biases are connected to things like race, religion, and sexual preference. The less obvious biases could be connected to things like people who are overweight or unclean, do not follow the recommended course of treatment, avoid eye contact, or don’t communicate clearly or politely, for example.
Barriers to Empathetic Practice
When a patient fails to communicate empathically themselves, a mirror response may occur from the physician (what is referred to as “complementary communication”). A client demanding a certain treatment or service or approaching their interaction with a physician as a transaction can also cause a mirror response from the physician who might then bypass their usual empathic responses.
On some occasions, an attempt to respond to a patient empathically might backfire where a patient directly or indirectly lets the physician know that they found their response inappropriate. In this case, the “failed attempt” at empathy can make the physician retreat in defense and skew the rest of the interaction. Similarly, a sense of a general lack of empathic skill may cause a physician to try to maintain a more objective and less personal approach to their interactions overall out of fear of their lack of competency with their softer skills. In these cases, it is important to remember that empathy can be developed. The resources below provide some options for strengthening the empathic muscles.
Even those who are innately empathic can improve and develop their empathy skills. In addition, people who are empathically inclined may be more prone to certain “empathy pitfalls.” These include over-empathizing, which can result in “empathy burnout;” making unprofessional or even unethical decisions as a result of emotional engagement with a patient and projecting their own experience and feelings onto the patient, thereby misinterpreting the patient’s communication.
Applying Empathy to Your Practice
The first step in moving toward a more empathetic practice is to reflect on or measure your empathy. The Greater Good magazine empathy quiz (greatergood.berkeley.edu/quizzes/take_quiz/empathy) is based on validated scales used in research to measure empathy and are able to measure different aspects of empathy, including affective empathy (the ability to recognize other people’s emotions) and cognitive empathy (the ability to imagine another person’s perspective).
Empathy can be increased in medical practice using active listening, a technique that allows the patient to express their feelings and perspective without interruption and then summarizing your understanding to ensure accuracy. Questions such as, “What are you most worried about?” or the phrasing, “What questions do you have?” instead of, “Do you have any questions?” can open up discussion.
Actively seeking shared identity with patients can activate empathy organically. Prior to seeing your patient, take a moment to mindfully bring up a time that you or a loved one was a patient seeking care.
Practiced empathy can reduce the transactional nature of a medical visit by requiring the physician to be present. The physician actively listens to the patient complaint, paying special attention to the non-verbal cues and body language of the patient, and summarizes both the biomedical symptoms and emotion, checking with the patient for accuracy. In addition, the physician imagines him or herself as the patient, slowing down the automacy that is characteristic of transactional medicine, and leading to empathetic practice.
Disclosures: Ms. Stanley-Bhanji is CEO of a non-profit organization. The authors have no relevant disclosures related to this work.
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8. Halpern J. Gathering the patient’s story and clinical empathy. Perm J. 2012 Winter;16(1):52-4.
9. Shanafelt TD, West C, Zhao X, Novotny P, Kolars J, Habermann T, Sloan J. Relationship between increased personal well-being and enhanced empathy among internal medicine residents. J Gen Intern Med. 2005 Jul;20(7):559-64.