What is Firming Serum?

Sameer Bashey, MD: Firming Serum is an anti-aging breakthrough in skin structure and shape. Firming Serum is specifically designed to visibly tighten and firm the skin to improve the appearance of sagging and skin laxity for a more defined facial contour.

How does Firming Serum stand out from other anti-aging cosmeceuticals on the market?

Dr. Bashey: It contains new and exclusive ZO technology that supports the strengthening of the fibers for dermal-epidermal junction integrity and Sodium DNA that supports fibroblast activity. The bioactive formula supports the structural integrity of the skin by working synergistically with skin’s natural regeneration of collagen and elastin.

How do you suggest that your patients use this product?

Dr. Bashey: We recommend patients use Firming Serum twice daily: after cleansing, exfoliating, and toning in the morning and after cleansing and toning at night. As an added benefit, it can be used on the neck due to its mild formulation. I believe in prevention, and this product works very well in a comprehensive skincare regimen designed to rejuvenate skin and keep it looking young. For patients wanting to address the signs of moderate aging, such as correcting fine lines and wrinkles, ZO Skin Health by Dr. Zein Obagi’s Growth Factor Serum can be supplemented into the anti-aging regimen.

What type of results are your patients seeing with regular use?

Dr. Bashey: In a comprehensive 24-week clinical study with 45 participants, Firming Serum improved the appearance of firmness, sagging, elasticity, and skin health. Ninety-seven percent of subjects showed improvement in firmness by week 12, and 93 percent showed improvement in mid-face and jawline skin sagging by week 12.

How does skincare fit in with your practice philosophy?

Dr. Bashey: Skincare is an extremely important part of my practice. Skincare products help my patients maintain the results of treatments done in the office at-home and further promote overall skin health. Adopting good skincare habits early can also help prevent premature aging and avoid further skin damage.