AAFPRS Stats: Younger Patients Seeking Treatment

In 2015, 64 percent of facial plastic surgeons reported an uptick in cosmetic surgery or injectable treatments in patients younger than 30, according to the recently released findings of the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) 2015 survey.

“With rapid advancements in non-surgical and minimally-invasive procedures, the face of aging as we know it is changing,” says AAFPRS President Edwin Williams III, MD, a facial plastic surgeon in Latham and New York City, NY. “Our patients understand that prevention is key to preserving a youthful look as they age. New developments like Kybella™(Allergan), CoolSculpting® Mini (Zeltiq) and faster lasers that have significantly less downtime will make aesthetic procedures increasingly accessible for consumers.”

Exactly what is driving this trend is not fully understood. “The teen and young adult years are a highly impressionable time and the more consumers are inundated with celebrity images via social media, the more they want to replicate the enhanced, re-touched images that are passed off as reality,” Dr. Williams says. “We are seeing a younger demographic than ever before seeking consultations and treatments with facial plastic surgeons all over the country.”

Find more on the findings at aestheticswire.com.

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Should You Be Using Pinterest?

Consider creating a Pinterest account to promote your practice on social media. As one of the fastest growing platforms, it's a necessary part of a social media campaign to reach a larger audience and improve brand exposure, Ekwa Marketing says. To watch the full video, visit modernaesthetics. tv Search key: Pinterest

US Cosmetics Survey: Millennials Lead the Pack

New research finds that millennial women are the heaviest buyers of beauty products in the $13 billion dollar cosmetics market. The cosmetics market is up five percent from 2014, according to the 2015 research by TABS, a sales and marketing analytics firm for the consumer packaged goods industry. (The estimated market size excludes skin care and hair care products.)

Millennials (ages 18 to 34)  are twice as likely to be heavy buyers (defined as purchasing more than 10 types of products a year) and account for 47 percent of all heavy cosmetic buyers. A higher income correlates to likelihood of being a heavy cosmetics buyer, the research suggests. Within the 13 percent of the population with an income of $125,000 or more per year, 39 percent of millennial women are heavy buyers, compared to 29 percent of the population buying cosmetics, the research showed.

And most heavy cosmetic buyers get the scoop on products from beauty blogs and YouTube. The fastest-growing cosmetics retail channel is specialty beauty outlets, such as Ulta and Sephora. Online sales are estimated at 8.3 percent of all transactions and approximately 10 percent of total dollars spent on cosmetics.