RealSelf and the American Society for Aesthetic Plastic Surgery (The Aesthetic Society) are partnering to conduct studies and develop new resources about the safety of breast implants and Brazilian butt lifts.
"With growing patient concerns, particularly around breast implants and the high death rate associated with Brazilian butt lift procedures, it's our responsibility to help consumers understand safety risks and the importance of going to a board-certified plastic surgeon," says W. Grant Stevens, MD, President, The Aesthetic Society, in a news release. "By partnering with RealSelf, we can create and distribute consumer-friendly medical information that informs the public about each and every step of the process when pursuing these cosmetic procedures."
The new partnership, which is set to launch later this year, will include:
- Collaborative Research: Conducting studies and patient surveys to uncover information gaps and the highest priority needs for consumer education
- Consumer Resources: Creating safety guides and checklists that provide consumers with clear information about the associated risks of the procedures and outline the crucial questions to ask during a consultation with a plastic surgeon
- Awareness Campaigns: Engaging past and prospective patients and board-certified plastic surgeons to help spread the word
According to the latest data from The Aesthetic Society, 329,914 breast augmentation operations and 25,168 Brazilian butt lift procedures were performed in 2018. During the same time period, people in the U.S. visited RealSelf more than 10 million times to research breast augmentation and breast implants and more than 3.5 million times to research Brazilian butt lifts, making these procedures among the top five most researched on RealSelf in 2018.
"Breast implants and Brazilian butt lifts are two of the most popular cosmetic procedures in America, and women need to be more informed about their respective risks," adds Jani Strand, chief brand and communications officer at RealSelf. "We're thrilled to be working so closely with The Aesthetic Society to create resources that were not previously available, with the ultimate goal being that more patients make informed decisions and achieve their desired aesthetic outcomes."