Debuting at the Consumer Electronics Showcase (CES) in Las Vegas, the new Neutrogena Skin360™ app combines advanced skin imaging, behavior coaching and artificial intelligence to empower consumers with actionable, personalized steps to help achieve their skin health goals.
After the 2018 launch of the first-gen Neutrogena Skin360™ app, which required a skin scanning tool, Neutrogena says its Skin Tech team received valuable insight into what consumers wanted and optimized the Neutrogena Skin360™ app based on key learnings such as: more science-backed information, access to experts, personalized recommendations, tool-free analysis, and an ability to track any skincare product used to understand how an end-to-end skincare routine impacts skin health over time.
At the heart of the app is the Neutrogean® AI Assistant (NAIA™), a virtual skin health coach. Powered by artificial intelligence and behavior change techniques NAIA™ builds a relationship with users by initiating a text conversation to determine their skincare personality, approach to skincare and current routine. NAIA™ then helps users identify an 8-week skincare goal that is monitored and supported with behavioral coaching.
“The next generation of skincare must be tailored to individual needs, concerns, and goals as consumers crave a holistic view of factors impacting their skin and they want expert guidance on how to achieve their best skin ever,” said Kerry Sullivan, Vice President and General Manager of Neutrogena® at Johnson & Johnson Consumer Health. “Neutrogena Skin360™ app helps bridge the gap in knowledgeable, personalized, science-based skincare and supports users in sticking to a routine that helps deliver their personal skin health goals.”
US consumers can download the Neurogena Skin360™ app from both the App Store and Google Play for free, for use on both iPhone and Android devices.
In shifting away from a physical tool, the 180-degree selfie analysis is now powered by Perfect Corp’s YouCam technology, which provides a lightning fast analysis for a broad range of skin parameters (wrinkles, fine lines, dark under-eye circles, dark spots and smoothness). The skin analysis boosted with the extensive Neutrogena® skincare experience and the individual’s sleep, exercise and stress levels is what creates a unique Skin360 Score. Users can also input a self-assessment of important attributes such as moisture, clarity, tone and radiance.