When it comes to celebrity hair, it’s Brad Pitt and Eva Longoria’s locks that are most admired, according to a new survey conducted by the International Society of Hair Restoration Surgery (ISHRS).

The new survey also found that the number of individuals seeking treatment for hair loss grew 13 percent from 2016 to 2019, and that "Social/Dating" and "Career/Professional" seem to be the main reasons behind the jump.

There were 681,964 surgical hair loss patients treated in 2019, a 14 percent increase from 2016, and 1,401,589 nonsurgical patients treated in 2019, a 13 percent increase from 2016, the survey showed. Moreover, there was a 157 percent increase in hair restoration patients from 2008 to 2019.

A total of 735,312 surgical hair restoration procedures were performed worldwide in 2019, which represents a 16 percent increase from 2016. The average number of procedures per patient to achieve the desired result was estimated to be 3.4 procedures -- a 32 percent decrease from 2016.

When comparing the number of surgical procedures performed around the world in 2019, Asia led the way with 196,630 procedures, followed by the Middle East/Africa with 188,360 and the United States/Canada with 182,025 procedures. Europe experienced the largest growth in the number of surgical hair restoration procedures in 2019, with 106,949 procedures representing a 35 percent increase from 2016.

With more people seeking treatment for hair loss in 2019, the estimated worldwide market for surgical hair restoration increased 10% since 2016 -- from $4.1 billion USD in 2016 to $4.6 billion USD in 2019.

Other insights from the survey include:

  • In 2019, ISHRS members treated a higher percentage of men with surgical hair restoration procedures (84.2%) than women (15.8%)
  • More than half of both male and female surgical patients worldwide fell between the ages of 30 to 49 years old, 57.5% and 55.6% respectively
  • Body hair transplantation remains popular
    • Among men, 15% of procedures targeted non-scalp areas of the body, of which beards/moustaches accounted for 5% of procedures
    • Among women, 18% of procedures targeted non-scalp areas of the body, of which eyebrows accounted for 12% of procedures
  • ISHRS physicians have been practicing hair restoration for an average of 16 years and 55% of members devote 76-100% of their practices to hair restoration surgery

ISHRS members also reported that they are seeing patients seeking treatment for repair of previous hair transplants performed on the black market.

ISHRS recently started the public awareness campaign Fight The FIGHT, which stands for Fight the Fraudulent, Illicit & Global Hair Transplants, to address the alarming problem of non-physicians illegally performing hair restoration surgery around the world.

About the Survey

Conducted by Relevant Research, Inc., of Chicago, IL, USA, the ISHRS 2020 Practice Census is a compilation of information provided solely by participating physicians. The information published in this survey was developed from actual historical information and does not include any projected information. The margin of error for the sample is within plus or minus 5.0 percent at the 95 percent confidence level.