Aesthetics Wire
Cutera Marks 20 Years of Innovation

With Steven Dayan, MD, FACS

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16/23

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Tom Seery Gets Real About Internet Education: Aesthetics Insider

by Steven Dayan, MD, Tom Seery

Selling procedures? Educating patient/consumers? Building a brand? What does RealSelf do and why should cosmetic surgeons get involved? Tom Seery, Founder and CEO of RealSelf talks to host Steven Dayan, MD about the popular review site, its inspirations (including TripAdvisor), the shortcomings of SEO strategies, and the secret to capturing 8 million visitors per month.

Articles by Steven Dayan, MD

Videos with Steven Dayan, MD

It’s Not Raining Men Clear & Brilliant: A Natural Fit to Extend the Appeal of Treatments THE SECRET SUCCESS FACTOR A Journey with No Particular Destination When is Enough Enough? Rising to the Top Our Greatest Asset: Collegiality Baby (Boomer), Come Back: The Millennial Illusion Find Time for You A Personalized Approach to Patient Care Snapped: Are Cosmetic Doctors One Snapchat Filter Away from Extinction? Tell Us What You Really Think When I Grow Up NoMophobia, No More: Weighing the Promise and Perils of Smart Phones in Medicine and Beyond Predictions and Predilections The Year Of The Physician Resolutions For Success Dispatches From The AAFPRS Fall 2016 Meeting Words of Wisdom: Reflections on Starting Off in Private Practice Meeting Minute Editors’ Message: Core Values Should Practice Make Perfect? Editors’ Message: Strategies for Success The Benefit of Doubt News & Trends Balancing Act Cost Comparison of a Patient Care Coordinator (PCC) for a Solo Practitioner Surgical Practice Editors' Message: Don't Burn Out Editors’ Message: Creating Loyal Patients It’s a Sensitive Subject... In Focus The Millennials are Coming News & Trends What Will Plastic Surgery and Aesthetic Medicine Look Like in 2075? Lip Service Editors' Message: Finding Balance: The Generation Gap Editor's Message: The State of Aesthetic Medicine Do You Choose Your Patients? Or Do They Choose You? Joining Forces: Working with Non-Aesthetic Providers to Optimize Care Improving Outcomes in Aesthetic Surgery: Get Your Head in the Game Bad Things Happen Sometimes News & Trends Integrating Skin Care Into an Injectable Practice Editor's Message: Only as Good as the Operator Key In On Consumer Interests A More Attractive Aesthetic Physician Learning Never Stops What Does Happy Mean To You? Editorial Board Forum: How Do You Manage Expectations? Satisfaction News & Trends INVEST IN YOUR FUTURE EDITORIAL BOARD FORUM: HOW WOULD YOU INVEST $100,000 IN YOUR PRACTICE? SURGICAL AND NON-SURGICAL AESTHETIC PROCEDURES: THE ERASING DIVIDE The $100,000 issue Meeting Notes Getting To Know the Male Aesthetic Patient Motivating Factors Behind Male Cosmetic Enhancement Who Is The Male Patient? Editors’ Message The Sunshine Act Inevitably Rises Cannulas and the New Horizon in Injectable Aesthetic Treatments Innovate for the Future Embrace with Caution Meeting Roundup In Focus: On the Ropes Editors' Message Meeting Minute Risk and Reward: Negotiating Goals and Relationships on the Financial Side of Aesthetic Medicine Editor’s Message News & Trends Editorial Board Forum: How Do You Balance Staff Management Demands? Editor’s Message What Does Being Ethical Mean in Today’s Consumer Market? Editor’s Message Body Rejuvenation in Perspective News & Trends If You Want to Innovate, Think Delegate Facilitators of Innovation 5 Perspectives on Innovation The Full Package: Experience Counts The Subliminal Difference: Sell The Outcome