Aesthetics Wire
Obagi Eyes Future Under New Ownership

With Steven Dayan, MD, FACS

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17/22

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Full-Circle Public Relations: Megan Driscoll on Aesthetics Insider

by Megan Driscoll, Steven Dayan, MD

Today's aesthetic practices need full-circle public relations. From developing local media contacts, building a social media presence, and managing the challenges of reputation management, today's aesthetic physician must be sure to promote and protect his/her name. Should you hire a full-time marketing expert, contract with an outside agency, or try to do it all yourself? What should you do when confronted with a PR crisis. Industry veteran Megan Driscoll talks to host Steven Dayan, MD, FACS.

Articles by Steven Dayan, MD

Videos with Steven Dayan, MD

Our Greatest Asset: Collegiality Baby (Boomer), Come Back: The Millennial Illusion Find Time for You A Personalized Approach to Patient Care Snapped: Are Cosmetic Doctors One Snapchat Filter Away from Extinction? Tell Us What You Really Think The Year Of The Physician When I Grow Up NoMophobia, No More: Weighing the Promise and Perils of Smart Phones in Medicine and Beyond Predictions and Predilections Resolutions For Success Dispatches From The AAFPRS Fall 2016 Meeting Meeting Minute Words of Wisdom: Reflections on Starting Off in Private Practice Editors’ Message: Core Values Should Practice Make Perfect? Editors’ Message: Strategies for Success The Benefit of Doubt Editors' Message: Don't Burn Out News & Trends Balancing Act Cost Comparison of a Patient Care Coordinator (PCC) for a Solo Practitioner Surgical Practice Editors’ Message: Creating Loyal Patients In Focus It’s a Sensitive Subject... Editors' Message: Finding Balance: The Generation Gap News & Trends The Millennials are Coming What Will Plastic Surgery and Aesthetic Medicine Look Like in 2075? Lip Service Editor's Message: The State of Aesthetic Medicine Do You Choose Your Patients? Or Do They Choose You? Bad Things Happen Sometimes Joining Forces: Working with Non-Aesthetic Providers to Optimize Care Improving Outcomes in Aesthetic Surgery: Get Your Head in the Game Editor's Message: Only as Good as the Operator News & Trends Integrating Skin Care Into an Injectable Practice Learning Never Stops A More Attractive Aesthetic Physician Key In On Consumer Interests Satisfaction Editorial Board Forum: How Do You Manage Expectations? What Does Happy Mean To You? News & Trends The $100,000 issue EDITORIAL BOARD FORUM: HOW WOULD YOU INVEST $100,000 IN YOUR PRACTICE? SURGICAL AND NON-SURGICAL AESTHETIC PROCEDURES: THE ERASING DIVIDE INVEST IN YOUR FUTURE Motivating Factors Behind Male Cosmetic Enhancement Getting To Know the Male Aesthetic Patient Who Is The Male Patient? Meeting Notes Editors’ Message Cannulas and the New Horizon in Injectable Aesthetic Treatments Innovate for the Future The Sunshine Act Inevitably Rises Embrace with Caution In Focus: On the Ropes Editors' Message Meeting Roundup Editor’s Message News & Trends Meeting Minute Risk and Reward: Negotiating Goals and Relationships on the Financial Side of Aesthetic Medicine Editorial Board Forum: How Do You Balance Staff Management Demands? Editor’s Message What Does Being Ethical Mean in Today’s Consumer Market? Body Rejuvenation in Perspective Editor’s Message News & Trends Facilitators of Innovation If You Want to Innovate, Think Delegate 5 Perspectives on Innovation The Full Package: Experience Counts The Subliminal Difference: Sell The Outcome