Aesthetics Wire
Cutera Marks 20 Years of Innovation

With Steven Dayan, MD, FACS

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18/23

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Full-Circle Public Relations: Megan Driscoll on Aesthetics Insider

by Megan Driscoll, Steven Dayan, MD

Today's aesthetic practices need full-circle public relations. From developing local media contacts, building a social media presence, and managing the challenges of reputation management, today's aesthetic physician must be sure to promote and protect his/her name. Should you hire a full-time marketing expert, contract with an outside agency, or try to do it all yourself? What should you do when confronted with a PR crisis. Industry veteran Megan Driscoll talks to host Steven Dayan, MD, FACS.

Articles by Steven Dayan, MD

Videos with Steven Dayan, MD

It’s Not Raining Men Clear & Brilliant: A Natural Fit to Extend the Appeal of Treatments THE SECRET SUCCESS FACTOR A Journey with No Particular Destination Rising to the Top When is Enough Enough? Our Greatest Asset: Collegiality Baby (Boomer), Come Back: The Millennial Illusion Find Time for You Snapped: Are Cosmetic Doctors One Snapchat Filter Away from Extinction? A Personalized Approach to Patient Care Tell Us What You Really Think The Year Of The Physician NoMophobia, No More: Weighing the Promise and Perils of Smart Phones in Medicine and Beyond When I Grow Up Predictions and Predilections Resolutions For Success Meeting Minute Words of Wisdom: Reflections on Starting Off in Private Practice Dispatches From The AAFPRS Fall 2016 Meeting Editors’ Message: Core Values Should Practice Make Perfect? The Benefit of Doubt Editors’ Message: Strategies for Success Editors' Message: Don't Burn Out Cost Comparison of a Patient Care Coordinator (PCC) for a Solo Practitioner Surgical Practice Balancing Act News & Trends In Focus Editors’ Message: Creating Loyal Patients It’s a Sensitive Subject... Editors' Message: Finding Balance: The Generation Gap What Will Plastic Surgery and Aesthetic Medicine Look Like in 2075? Lip Service News & Trends The Millennials are Coming Editor's Message: The State of Aesthetic Medicine Do You Choose Your Patients? Or Do They Choose You? Bad Things Happen Sometimes Improving Outcomes in Aesthetic Surgery: Get Your Head in the Game Joining Forces: Working with Non-Aesthetic Providers to Optimize Care Editor's Message: Only as Good as the Operator Integrating Skin Care Into an Injectable Practice News & Trends A More Attractive Aesthetic Physician Learning Never Stops Key In On Consumer Interests What Does Happy Mean To You? Editorial Board Forum: How Do You Manage Expectations? Satisfaction EDITORIAL BOARD FORUM: HOW WOULD YOU INVEST $100,000 IN YOUR PRACTICE? SURGICAL AND NON-SURGICAL AESTHETIC PROCEDURES: THE ERASING DIVIDE News & Trends The $100,000 issue INVEST IN YOUR FUTURE Motivating Factors Behind Male Cosmetic Enhancement Meeting Notes Who Is The Male Patient? Getting To Know the Male Aesthetic Patient Editors’ Message Cannulas and the New Horizon in Injectable Aesthetic Treatments The Sunshine Act Inevitably Rises Innovate for the Future Embrace with Caution In Focus: On the Ropes Meeting Roundup Editors' Message Editor’s Message Risk and Reward: Negotiating Goals and Relationships on the Financial Side of Aesthetic Medicine Editorial Board Forum: How Do You Balance Staff Management Demands? News & Trends Meeting Minute What Does Being Ethical Mean in Today’s Consumer Market? Editor’s Message News & Trends Body Rejuvenation in Perspective Editor’s Message If You Want to Innovate, Think Delegate 5 Perspectives on Innovation Facilitators of Innovation The Subliminal Difference: Sell The Outcome The Full Package: Experience Counts