The coming year will herald less emphasis on celebrity emulation and more emphasis on a tailored, individual look, according to 2019 predictions from The American Society for Aesthetic Plastic Surgery (ASAPS).
"Next year also promises a surge of significant technological advancements for aesthetic procedures geared at skin resurfacing, body contouring, skin tightening and more," says Marina Del Rey, California-based plastic surgeon W. Grant Stevens, MD, FACS, President of the Aesthetic Society. "Our predictions provide foresight into new developments that fulfill the consumer's desire for minimally invasive solutions, as well as modern techniques for the surgical gold standards, minimizing downtime, improving outcomes and reaching a broader audience."
Celebrity Feature Requests Dwindle in Favor of Social Media Filters
ASAPS surgeons say while they still have requests for Meghan Markle's nose and Kylie Jenner's lips, the requests for celebrity features has dropped off substantially and more patients want to look like the best version of themselves. Instead, many patients are referencing their own filtered selfies for their aesthetic aspirations— requesting to look the way they do through filters on Instagram and Facetune.
Desire for Subtle, Conservative Outcomes
Many Aesthetic Society members say plastic surgery is trending towards refined, subtle results versus the sculpted glam or "overdone" look. The trend toward conservative options creates a renewed interest in smaller breast implants (or even explantation) and non-implant-based breast augmentation. ASAPS data reflects these emerging trends with fat transfer to the breast increasing (up 41.4 percent) and fat transfer to the face (up 16.7 percent).
The Next 10 Years
An increase in surgical procedures with industry advances allowing for less invasive techniques and limited downtime. Patients will be more open to surgical procedures as they can achieve the longest or sometimes permanent results. Modern improvements like minimally invasive face and neck lifts and procedures done under local anesthesia will draw greater numbers of patients to consider surgical options, ASAPS members predict.
Millennials Entering the Aesthetic Market
Marketing to millennials will also evolve as more flock to social media for plastic surgery information and a shift to subscription-based services will grow.
Plastic Surgery Among Men
High-definition abdominal liposculpting will likely continue to rise in popularity next year as men seek solutions for their ideal physique.