RealSelf: One in Three U.S. Adults are Considering Nips/Tucks

Thursday, September 27, 2018 | Fillers & Injectables , Lasers & Light Devices , Research and Publications , RealSelf


One in three adults (37 percent) in the U.S. are considering at least one cosmetic treatment in the next 12 months, with significantly more considering nonsurgical procedures (34 percent) than surgical ones (24 percent), according to the RealSelf Aesthetics Interest Survey.

Fully four in five (80 percent) report there is at least one part of their body they would like to change, most notably the midsection (abdomen or back) (47 percent) and teeth (33 percent); and close to a quarter (24 percent) report they have had at least one cosmetic treatment in the past, the survey showed.

Interest in cosmetic treatments transcends gender and age, although interest is highest among younger adults, who have yet to enter middle age. In fact, U.S. adults under 45 (49 percent) are nearly twice as likely as those 45 and older (28 percent) to be considering a surgical or nonsurgical treatment in the next 12 months. Interest in such treatments is equally distributed among women (37 percent) and men (38 percent).

"The rise of nonsurgical technologies and new treatment options have made aesthetics more accessible to a wider audience, and patients in their twenties and thirties are certainly helping fuel that trend," says Lara Devgan, MD, RealSelf Chief Medical Officer and New York City plastic surgeon, in a news release. "For millennials in particular, cosmetic treatments have become part of a larger self-care routine. Just as they are more aware of skin health and the importance of sunscreen, they too are open to exploring treatments that reverse signs of aging or optimize facial features."

"In many ways, younger adults are shifting the way society views cosmetic procedures—they are more open to the idea that beauty is individualized and customizable, and that cosmetic interventions represent their personal choices about their own bodies for their own confidence," adds Dr. Devgan.

Top Treatment Considerations Improve Smile, Fight Fat

Among those considering nonsurgical treatments, cosmetic dentistry (36 percent) and nonsurgical fat reduction (29 percent) topped the list, whereas the highest interest in surgical options were reported for tummy tuck (32 percent) and liposuction (26 percent).

Top 5 Nonsurgical Treatments Being

Considered in Next 12 Months by Those

Considering Treatments

Top 5 Surgical Treatments Being Considered

in Next 12 Months by Those Considering Treatments

1. Cosmetic dentistry (36 percent)

(e.g., Invisalign, whitening, veneers)

1. Tummy tuck (32 percent)

 

 

2. Nonsurgical fat reduction (29 percent)

(e.g., CoolSculpting, SculpSure)

2. Liposuction (26 percent)

 

 

3. Laser hair removal (27 percent)

3. Eyelid surgery (21 percent)

 

 

4. Facial skin treatments (26 percent)

(e.g., dermaplaning, microneedling)

4. Chin or Neck lift (20 percent)

 

 

5. Facial / Lip Fillers (24 percent)

5. Breast augmentation (16 percent), Facelift (16 percent)

Confidence/Self-Esteem are Top Motivators

Among those who have had cosmetic treatments or are considering them in the next 12 months, the top motivation was/is to improve self-esteem and confidence (43 percent). Other motivations are to look as good as one feels (34 percent) and to help with weight loss or fat removal (32 percent).

Main Motivations for Having/Considering Cosmetic Treatments:

Overall

 percent

To improve my self-esteem / confidence

43 percent

To look as good as I feel

34 percent

Help with weight loss / fat removal

32 percent

To look younger

23 percent

Combat aging

20 percent

Convenience and to save time/effort

13 percent

Get my body back after having children

11 percent

Work-Related Appearance and Other Key Events Driving Interest

Life events may also influence the decision to pursue cosmetic work with nearly 3 in 5 (58 percent) of those who have had a cosmetic treatment or are considering one in the next 12 months reporting a life event influenced their decision. This is significantly greater among men (71 percent) than women (46 percent). Work-related events were cited most often, with more than one in four (26 percent) influenced by the desire to appear youthful at work and/or looking for or starting a new job, followed by a milestone birthday (15 percent), and starting dating or a new relationship (14 percent).

Men are twice as likely (36 percent) as women (18 percent) to cite wanting to appear youthful at work or looking for / starting a new job as influencing their decision. Men are also three times more likely than women (7 percent)  to say entering the dating world or starting a new relationship influenced their decision, the survey showed.

Events That Influence the Decision to Have/Consider Cosmetic

Treatments:

Overall

 percent

Women

 percent

Men

 percent

Wanting to appear youthful at work / looking for or starting a new job

26 percent

18 percent

36 percent

Milestone birthday (e.g., turning 40 or 50)

15 percent

14 percent

17 percent

Starting dating / a new relationship

14 percent

7 percent

22 percent

An upcoming vacation

12 percent

8 percent

17 percent

My own wedding / someone else's wedding

9 percent

6 percent

12 percent

Getting divorced / ending a relationship

8 percent

3 percent

13 percent

Other

5 percent

5 percent

4 percent

None - no event influenced my decision

42 percent

54 percent

29 percent

Consideration Comes With Concerns, Most Notably Cost, Complications

Among those who would ever consider a cosmetic treatment, roughly nine in 10 (92 percent) admit having at least one concern related to the procedure, most notably paying for their procedure (52 percent) followed by fear of complications/bad results (48 percent).

Biggest Concerns When Considering Cosmetic Treatments:

Overall

 percent

Women

 percent

Men

 percent

Paying for the procedure

52 percent

58 percent

44 percent

Fear of complications / bad results

48 percent

54 percent

40 percent

Concerned about long term effects

32 percent

32 percent

32 percent

Finding the right provider

31 percent

33 percent

27 percent

Recovery / downtime

30 percent

30 percent

30 percent

Don't want to look like I've had work done

25 percent

26 percent

24 percent

Confused/unsure about right treatment options

15 percent

14 percent

15 percent

Stigma associated with people who choose to have cosmetic
procedures

10 percent

7 percent

14 percent

Other

1 percent

1 percent

0 percent

I don't / wouldn't have any concerns

8 percent

7 percent

11 percent

Body Areas Most Cited for Change

Four in five adults in the U.S. (80 percent) say there is at least one area of their body they would like to change, with changes to the midsection (47 percent) and teeth (33 percent) topping the list, followed by hair (26 percent), legs and thighs (25 percent) and skin (24 percent). Women (85 percent) are significantly more likely than men (74 percent) to want to change their body in some way.

Top 10 Body Areas Americans Want to Change

Overall

 percent

Women

 percent

Men

 percent

Under 45

 percent

45+

  percent

Midsection (abdomen or back)

47 percent

55 percent

38 percent

43 percent

51 percent

Teeth

33 percent

38 percent

28 percent

35 percent

32 percent

Hair

26 percent

27 percent

24 percent

28 percent

24 percent

Legs and thighs

25 percent

36 percent

13 percent

29 percent

21 percent

Skin (e.g., texture, tone, wrinkles)

24 percent

31 percent

15 percent

23 percent

24 percent

Arms

20 percent

29 percent

11 percent

22 percent

19 percent

Buttocks

20 percent

29 percent

10 percent

24 percent

16 percent

Chest / Breasts

19 percent

25 percent

14 percent

23 percent

16 percent

Face

15 percent

17 percent

12 percent

17 percent

12 percent

Neck

11 percent

15 percent

6 percent

10 percent

11 percent

The survey was conducted online within the United States by The Harris Poll on behalf of RealSelf from July 10-12, 2018 among 2,052 U.S. adults ages 18 and older, among whom 862 have had cosmetic treatments or are considering them in the next 12 months. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.

 

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