RealSelf, Inc. raised $40 million in its first financing round since 2008. This brings the company's total capital raised since it was founded in 2006 to $42 million.
The round was led by Elephant, a venture capital firm focused on the consumer internet, mobile and enterprise software markets, with participation from funds managed by one of the world's leading investment management firms. Andy Hunt, Elephant co-founder, who also co-founded Warby Parker in 2010, will join the RealSelf board of directors. Hunt follows the recent appointment of Barney Harford, chief operating officer of Uber and former CEO of Orbitz. The board also includes RealSelf founder and CEO Tom Seery; Christine Petersen, CEO of TimeOut Digital; Rich Barton, founder of Expedia, Zillow and Glassdoor; Mike Slade, former Apple executive and co-founder of Second Avenue Partners.
"Our investors bring incredible experience and insight in building household name brands and businesses for the long-term. I am thrilled to have Elephant and our other new investors join our roster and welcome Andy to our board," said Seery. "We've bootstrapped RealSelf into a market leading position that helps millions learn about cosmetic treatments and connect with doctors. Now is our time to step on the gas. We are doubling down to grow awareness, drive innovation and extend our global reach to help anyone considering cosmetic treatments make more confident decisions."
"Tom and the team at RealSelf have done an amazing job building a trusted marketplace where consumers and medical experts come together to share information and connect," said Hunt. "Historically, we have invested in companies that provide consumers with transparency in complex markets. RealSelf has built the leading platform allowing consumers to find detailed information, share stories and make better, safer decisions about extremely personal aesthetics choices. We're excited to work with Tom and his team as they continue to transform this market and advocate for consumers."
Last week, RealSelf announced the hiring of its first Chief Marketing Officer. Tanja Omeze most recently headed marketing for the Amazon Video store and previously led marketing at Weight Watchers, Verizon Wireless and Scholastic. The company has more than 200 employees and is actively hiring at its Seattle headquarters for a range of positions. For more information, visit RealSelf Careers.Next Story