Body by BTL: New Campaign Showcases Breadth of BTL Aesthetics Offerings

Tuesday, February 13, 2018 | Personnel/Company News , Lasers & Light Devices , Product Launches and Updates , BTL


BTL Aesthetics is celebrating the brand's innovation with a first-of-its-kind campaign for the professional aesthetics industry emphasizing full body results. The Body by BTL campaign showcases the brand's breadth of treatment solutions that are appropriate for everybody, and every body. Aligning the diversified treatment portfolio with a variety of personalities, the campaign chronicles first-hand experiences and life-changing results to inspire consumers to be their most confident self, BTL says.

Body by BTL comes to life through a short video highlighting the treatment journey of eight individuals who say treatment not only transformed their shape, but also their self-confidence.

"BTL Aesthetics has long been regarded as a pioneer in body contouring. Through its ongoing innovation the brand continues to evolve, providing full body results and instilling confidence from the inside, out," shares John Ferris, VP of Marketing at BTL Aesthetics. "Physicians and patients alike continue to share the dramatic and empowering results our treatments yield. The Body by BTL campaign captures this sentiment and solidifies our unparalleled position within the aesthetics category."  

Comprised of men and women of all ages, Body by BTL highlights BTL Aesthetics' full treatment portfolio: BTL Vanquish ME™, BTL Exilis Ultra™, BTL Cellutone™, BTL ULTRA FEMME 360™, and BTL EMSELLA™.

The Body by BTL campaign will be unveiled at the American Academy of Dermatology Annual Meeting aboard the U.S.S. Midway at an exclusive, invitation-only event. The campaign will also be reflected throughout the meeting via booth graphics on the AAD conference floor. Following its launch, the campaign and messaging will be integrated throughout various brand touchpoints, including the brand's website, social media, advertising, physician and patient collateral and PR activities. 

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