New AAFPRS Data: Social Media Makes Lasting Impact on Industry

Monday, January 29, 2018 | Fillers & Injectables , Research and Publications , AAFPRS


Like it or not, the selfie and its impact on aesthetics is here to stay, and continues to have a huge effect on how we perceive and project ourselves in front of the camera and off.

This is among the main findings from the annual survey of the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS).

In 2017, 55 percent of facial plastic surgeons saw patients who want to look better in selfies in their practices (up 13 percent from 2016). First identified by AAFPRS members more than three years ago in the annual survey, the trend continues to gain steam and transform the facial plastic surgery industry.

"Consumers are only a swipe away from finding love and a new look, and this movement is only going to get stronger,” says AAFPRS President William H. Truswell, MD, a facial plastic surgeon in Northampton, Mass.

And it’s not just enhanced selfies that are trending. From public healing diaries to A-list and Insta-celebs baring all on their social media accounts, nothing is off limits when it comes to sharing aesthetic enhancements and edits. From lip injections to chin implants to ear lobe reduction, 2017 showed us that there is no shame in sharing your road to self-confidence!

While surgery is no longer a hush-hush topic, 2017 made the phrases “anti-aging” and ”you look good for your age” taboo. The tables are turning on what it means to look and feel great, with a focus on health, vitality and empowerment rather than a number.

The average number of procedures performed by AAFPRS members has increased 25 percent since 2012. More than half (56 percent) of AAFPRS members saw an increase in cosmetic surgery or injectables with patients under age 30 last year and over four-fifths of treatments in 2017 were cosmetic non-surgical procedures.

“This emerging segment is knowledgeable about high tech skincare and sun prevention and starts with facial injectables before they turn thirty,” says Dr. Truswell. “As more Millennials come of age and gain disposable income for aesthetic treatments, our members have seen steady growth in the demand for cosmetic procedures.”

No matter the treatment or age, a natural-looking outcome is paramount for patients, with 33 percent stating a fear of looking unnatural as their top concern.

PLASTIC SURGERY FOR A PROMOTION

A full 57 percent of facial plastic surgeons reported patients’ desire to stay relevant and competitive at work as a major driver in the decision to have a cosmetic treatment. Advances in non-invasive and combination technologies are allowing men and women to refresh their appearance with little to no downtime taking them away from the office.

Some of the most requested procedures were tailored to these specific lifestyle concerns. Eyelid procedures to look less tired were reported as a rising trend by 73 percent of members along with combined non-surgical procedures by 72 percent of members.

“By combining non-surgical choices such as novel lasers, hybrid lasers and microneedling systems, we are able to treat a wide range of facial rejuvenation concerns in the span of one appointment,” says Dr. Truswell. “These procedures all boast very little downtime, meaning patients with demanding careers can be back in the office without skipping a beat.”

THE BIGGER PICTURE

Predictably, BOTOX® (Allergan), along with Dysport® (Galderma) and Xeomin® (Merz), remain the most popular minimally invasive procedures for both women and men, followed by fillers and skin treatments.

For surgical trends, rhinoplasty continues to lead the way (performed by 97 percent of surgeons in 2017) followed by blepharoplasty (95 percent) and facelifts (88 percent). The most popular procedure overall, Botox was ranked first for women followed by rhinoplasty. However, for men it was reversed with rhinoplasty as the top procedure followed by Botox.

Botox and hair transplants both notably increased in the past five years, with the number of Botox procedures in the survey increasing by 33 percent from 2012 to 2017. The number of hair transplants in jumped by more than 538 percent in that time span. Non-invasive fat reduction and Platelet-rich plasma (PRP) injections are newer procedures that facial plastic surgeons are also seeing requested more often, the survey showed.

“PRP is the next frontier, and facial plastic surgeons are eager for more data to illustrate what it can do for skin rejuvenation and how it can be used in combination with lasers, energy based devices, and microneedling and even hair restoration,” says Dr. Truswell.

About The Survey

The data for this study was collected by SSRS online between December 7, 2017 and January 5, 2018.  A survey link was provided to the AAFPRS, and members were invited via email by the organization to complete the survey. In total, 99 members responded to the survey, and numbers are projected.

 

 

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