Palmer's is launching a first-to-market Body Firming Sheet Mask and an Anti-Oxidant Firming Lotion.
The new products are part of the brand's Coconut Oil Formula line with Certified Organic Extra Virgin Fair Trade Coconut Oil. They are designed to target problem areas such as upper arms, thighs, hips, stomach, and the buttocks.
The Coconut Oil Body Firming Sheet Mask is the first body firming sheet mask on the market in the US. Sized to fit curvy areas such as thighs, hips, arms and abdomen, each sachet contains two saturated sheet masks that deliver natural targeting toning ingredients Brazilian Guarana and Cupuacu.
The new Coconut Oil Anti-Oxidant Firming Lotion uses power plant-based seaweed, sweet almond oil and caffeine to help ease fluid retention for a smoother, less dimpled appearance plus 24-hour moisture.
"Palmer's has a rich history with Coconut Oil that started with our top selling Coconut Oil Formula hair collection. Understanding the many benefits of this incredible ingredient, not only for hair care but skin care as well, we launched our Coconut Oil body care range which quickly became one of the top selling coconut body ranges in the US," says Shara Boote, Director of Marketing at Palmer's, in a news release. "Now, with the launch of our Coconut Oil Firming line, we are excited to grow our Coconut Oil portfolio and continue innovating in this space; bringing high-quality, natural skincare products to our consumers that offer real results."
Palmer's new Body Firming products contain over 94 percent naturally sourced ingredients, no animal derived ingredients and are free-from Parabens, Phthalates, Mineral Oil, Gluten or Dyes.
The new products are available for purchase at Walmart and will retail for $6 for the Body Firming Sheet Mask and $8 for the Anti-Oxidant Firming Lotion.