Dermatologist Launches Sunwear Line with UPF: Luminora

Sunday, June 04, 2017 | Skin Cancer , Skin Care , Product Launches and Updates


Luminora™, a luxury sunwear collection made with the revolutionary Luminology Technology™ fabric that provides UPF (Ultraviolet Protection Factor) 50+ rated sun protection, blocking 98% of UVA/UVB rays, launched last month. Founded by skin cancer surgeon, Dr. Ali Hendi, and his designer wife, Azi Hendi, the Spring/Summer 2017 collection from Luminora currently offers 12 foundational pieces priced from $60 to $485. 

The newly patented, all natural, environmentally safe plant-based oil with which the fabric has been infused with will never wash out, the company says. Unlike other sun protective clothing currently on the market, luminora™ pieces have not been treated with chemicals and hard metals that weaken and eventually disappear after washing. luminora's sun protection is permanent and wearable season after season.

Next Story

Comments

You must be logged in to leave a comment.