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In Focus: Skin in the Game

Turn-key Websites from Exponential Faces

Is e-commerce the secret to skin care dispensing success? Exponential Faces Inc. touts significant revenue with what they describe as a high-margin cosmeceuticals website that can produce revenue in minutes. Exponential Faces launches full e-commerce sites for dermatologists, plastic surgeons, and physicians providing high-margin cosmeceuticals to patients and others surfing their site.

Data from the Kline Group suggest that one-quarter of dispensing physicians generate over 15 percent of their revenue from skin care product sales. And three-quarters of dispensing physicians want to increase associated revenue.

Exponential Faces provides nearly 50 leading brands and includes complete e-commerce and fulfillment support to enable to supplement existing skincare offerings. The service provides an e-commerce solution to practices with a revenue split; their platform includes proprietary software for skincare analysis as well as order fulfillment and customer service. More information: exponentialfaces.com.

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Customized Skincare Recommendations

There is no one formulation that is right for every patient when it comes to skincare.

“The recommendations have to be individualized,” explains Shannon Humphrey, MD, a dermatologist in Vancouver, BC Canada.

“There is no one regimen that works for every complexion and the best evidence-based skincare is one that is customized for each patient…,” Dr. Humphrey explains.