Modern Aesthetics | Employing Technology for More Personalized Care to Aesthetic Patients
Aesthetics Wire
eRelevance Reveals the State of Aesthetic Healthcare Marketing 2017
Article Category

Employing Technology for More Personalized Care to Aesthetic Patients

By: Naren Arulrajah with Vikas Vij


Personal Interactions

While Internet-based tools are well-accepted by most patients who use them to self-manage cosmetic care, they do not usually want to do it at the cost of sacrificing their time with the cosmetic surgeon.

  • An Accenture survey of 1,100 patients in the US revealed that while 90 percent of patients prefer to use online tools for self-managing their healthcare, about the same percentage of people also say that they would like to preserve their personal interaction with their doctor when needed.
  • The survey results indicate that patients want technology to widen their choices, and not limit them.
  • Patients appreciate the convenience, efficiency, and lower costs achieved with a better use of technology, but they do not want it at the cost of compromising personal interactions with the doctor.
  • Experts suggest that technology must be employed to augment the services that a plastic surgeon can provide, rather than becoming a substitute for personal care.
  • A visit to the doctor’s office can be supplemented with various online activities that a patient can perform. A lot also depends on the doctor, who should have the necessary technological support to ensure the doctorpatient engagement is enhanced.

Empowering Patients

Cosmetic surgeons can not only achieve a competitive advantage by using online technologies but can also deliver greater value and empowerment to the patients at a lower cost.

  • To give more empowerment to the patients, it helps to provide them online self-management tools, but more importantly, the patients must be educated about the availability and usage of such tools.
  • The cosmetic surgeon can guide patients to perform specific online tasks to enhance their empowerment, and make their visits to the office more effective.
  • The cosmetic surgeon can advise a patient about how to access his or her medical records online, and to actually review them prior to the next scheduled appointment.
  • The patients can take a look at their laboratory test results online in advance, and make a more informed discussion with the doctor during a visit.
  • Mobile technology and its integration with the Internet have led to a host of new possibilities to transform overall patient-care experience.
  • Personal health care and Monitoring Devices in combination with online technologies are able to improve the engagement levels between a doctor and a patient.

Online Marketing and Personal Touch

A cosmetic surgery practice that has implemented effective online technological systems can enjoy improved patient-doctor communication, and everyday protocols of the practice become more streamlined.

  • A professional website is the most basic standard of technology today for a cosmetic surgeon. A website can not only serve as a powerful gateway to attract new patients to the practice, but it can also reinforce the high-tech image of the practice for the existing patients.
  • During a discussion with a patient, the cosmetic surgeon can refer to the website where necessary, so that the patient can have a ready reference available.
  • It helps educate patients about the cosmetic surgeon and the specific procedures and treatments that concern a patient.
  • New patients who are evaluating more than one cosmetic surgery practice are more likely to have a favorable impact about a practice with a powerful and educational website.
  • With a creative use of latest SEO techniques, the aesthetic website can receive a flow of targeted local patients.
  • A new patient will form an impression about the quality, branding, precision, experience, service, and reputation by reviewing the website.
  • Digital images and videos of various procedures and before and after pictures can serve as a highly effective promotional tool for a cosmetic surgery practice.